Shanghai Jiahua United Co., Ltd. (hereinafter referred to as "Shanghai Jiahua") is one of the oldest daily chemical enterprises in China. After 100 years of development, the company has developed into a large daily chemical group with annual sales of more than 5 billion yuan. Its products cover skin care, cosmetics, fragrance, household and other fields. It has many famous Chinese brands, such as "baicaoji", "Liushen", "meijiajing", "Gaofu" and "Qichu". It was listed on the Shanghai Stock Exchange in 2001.
Shanghai Jiahua has established a leading position in many market segments by taking root in Chinese culture, building the core competitiveness of the enterprise and adopting differentiated business strategy. Its brand baicaoji has successfully entered the mainstream market of France and other European developed countries with the concept of Chinese herbal medicine health and beauty and differentiated product positioning. The operating revenue increased from 1.67 billion yuan in 2004 to 5.846 billion yuan in 2015.
Shanghai Jiahua focuses on independent innovation to drive the sustainable development of the company. The company has national scientific research center and national industrial design center, gathering more than 200 talents in various disciplines. In 2014, the technology center completed more than 500 product development projects, including more than 100 new product development projects. In 2014, the company applied for 53 patents, including 4 overseas applications and 19 invention patents; in 2014, the company authorized 40 patents, including 1 authorized patent from other countries and 6 invention patents.
The company took the lead in passing the certification of international standard ISO9001 of quality management system in the cosmetics industry. It is one of the participants in the formulation of many national standards in China's cosmetics industry, and successfully passed the GMP certification in 2012. On December 18, 2019, people's daily ranked 86th in the "China brand development index" 100 list.
Licensing items: drug retail; drug wholesale; food sales; third class medical device business. General items: development and production of cosmetics, cosmetics and accessories
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