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Since its establishment, ruby wallcovering has always adhered to the concept that products are the foundation of enterprises. It is the first in the industry to launch quality assurance insurance and green environmental protection insurance for wallcovering products. Its unique artistic effect and advanced Caijing technology have been widely concerned and praised by the market, and has been in a leading position in the industry. In 2015, the brand of ruby wall cloth was upgraded and positioned as "Caijing wall cloth · aesthetic expert". In March 2018, Beijing new international exhibition launched light luxury embroidery, leading the industry trend. In August of the same year, the luminous minimalist concept light luxury wall cloth was launched in Shanghai exhibition, which once again caused a sensation in the industry and led the industry trend. In January 2019, the famous film star Ms. Tang Yan was signed as the spokesperson of the brand image; in February and September, the advertising films respectively landed on CCTV-1, CCTV-10 and Shanghai TV, the brand strategy was upgraded again, and the brand promotion was launched in an all-round way; In October 2019, ruby wall cloth participated in the 2020 Gaoding press conference "Shanhaijing" of the little palace of Paris in spring and summer. It is the only and the first supplier of Gaoding clothing fabric in the industry. Generally speaking, ruby wall cloth deeply analyzes each style to represent the pattern, and interprets the artistic philosophy of beauty with form. From the perspective of aesthetics, this paper tries to reveal and clarify the aesthetic phenomenon, so as to help consumers understand, appreciate and create beauty. So as to meet the consumer demand for wall cloth market. It is what Heidegger called "poetic dwelling".
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