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Lejia (China) Co., Ltd

Date:2021-03-13 View:500

Roca musicians

Lejia started with a factory in gava, near Barcelona, which manufactures cast iron radiators for home heating. After that, the company expanded its business to the production of boiler products. Lejia began to produce bathtubs in 1929 and entered the sanitary ware manufacturing field.

Water is an important natural resource related to Lejia business. The company always pays attention to the development and utilization of water resources. The company began to produce ceramic bathroom equipment in 1936. After that, Lejia began to produce bronzes in 1954.

In the 1990s, the group began to expand globally, mainly by setting up business branches and signing cooperation agreements with local famous brands. In addition to Portugal and France, musicians began to spread all over the UK, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.

The turning point of the company's internationalization process occurred in 1999, when the company acquired krami crofen Holding Co., Ltd., which was the fourth largest manufacturer in the world at that time. The acquisition of laufen has strengthened the group's position in previously less influential strategic markets such as Eastern Europe, Brazil and the United States.

In 2005, Lejia announced its grand strategic plan to focus on bathroom space and establish its strategic position in 2006. Roca Lejia company mainly produces and sells high-grade sanitary ware, including ceramic tile, heating system and air conditioning industry.

Since the early 1980s, Lejia products have entered the Chinese market. In 1999, it made its first investment in China. At present, it has established a production center in Nanhai city of Guangdong Province and Suzhou City of Jiangsu Province.

Today, Lejia's business network covers 135 countries around the world, with 76 production plants and more than 20000 employees worldwide.


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