Zhejiang Gaopai Wood Industry Co., Ltd

Goosign high brand floor

High brand wood industry group is a leading enterprise integrating product research and development, production and sales services in modern floor industry and has a leading floor brand. It has two major production and operation bases in the country, more than 1000 specialty stores and customer service centers. The sales network is spread across the country, and the products are exported to more than 50 countries and regions in the United States, Canada, EU, Japan, South Korea and other countries and regions in the world.

Two major production bases in China

High brand wood industry group (Zhejiang) Co., Ltd. is located in Nanxun, the source of global solid wood industry chain, international advanced equipment and technology, and strong supply chain equipment capacity, which has created the excellent quality of high-grade solid wood floor.

High brand wood industry group (Hubei) Co., Ltd. is located in the core industrial circle of the central part of the reinforced wood floor (Wuhan modern forest industry park in Hubei Province) with the most potential in China. The unique production technology guarantees the stability and superiority of the high-grade wood flooring products, and becomes the leading position in the field of reinforced floor.

High brand has made a comprehensive preparation at the beginning of brand development, and put the production of solid wood, solid wood multilayer, reinforced and antique floor in the same position. The comprehensive development of many series and varieties has formed the comprehensive improvement and deepening of high-grade and low-level products series today, timely review of the situation, and clear market positioning, and the high brand accurately grasp the needs and wishes of customers Jing, building a strong brand asset, not only makes the most cost-effective products, but also becomes the leader of the trend in the field of floor manufacturing. In 2011, the first Luban tenon floor was made by high brand, representing the highest level of technology and quality in the global floor industry, and created a legend of the challenge of solid wood floor to ultimate stability.

In the next 5-10 years, the brand effect of the floor market will be more and more obvious, the market share of the strong brand will be more and more large, the three factors of brand, raw materials and channels will become the core competitiveness of the floor market. The next step of high brand will concentrate resources to obtain the competitive advantage, and then use the "brand base" to accumulate strength, train team and summarize experience, and wait for opportunities And gradually expand the scope of "brand base area". Then seize the opportunity to launch a large-scale market campaign, break through the connection between "brand base", turn passive to active, change defense into attack, finally achieve national victory, and create a healthy and energetic national leading brand.

High brand wood industry has been striving for high quality, and has been praised by the industry and consumers. It has been honored with top 10 brands in China floor industry and top 500 enterprises with the most valuable brands in China. It has been among the first-line brands in the industry. With a forward-looking and global perspective, it is committed to building a world-class floor enterprise. An international brand with a global development strategy has risen. In the future, the high-grade wood industry will continue to break through the technical and technological problems, and will be a benchmark leading brand leading the technology and technology innovation, quality and service of the domestic floor industry.

Brand advantages of high brand floor:

1. Establish exclusive raw material bases in Indonesia, Malaysia, Thailand, Myanmar, Brazil and other regions.

2. It has won the top 500 enterprises in China and top 10 brands in China solid wood flooring industry.

3. Three innovations, namely "multi-stage circulation drying", "eight sided balanced force pressure" and "U-type buckle design", lead to the new era of floor physics and technology.

4. "Italian Renaissance retro floor", "western flower mosaic floor", "high quality and high platinum crystal surface floor" three innovative products, 7 series of varieties, nearly 120 colors, greatly meet the needs of fashion consumers for personality.

5. The development background of 99 brand manufacturers is that they have accumulated rich experience, created a first-class excellent team in the industry, accumulated a wide range of brand reputation. In the industry, set up the senior floor enterprise, senior brand master of the noble status.

6. Establish long-term strategic cooperation with professional brand communication institutions, plan and marketing in-depth, make full use of modern media, implement effective combination communication strategy, and successfully realize the rapid appreciation of brand power.

7. We will create 999 service system, which will solve the problems of pre-sale, in-sale and after-sales, from consultation, complaint, distribution, installation to maintenance, protect the products and successfully create star service quality.

8. More than 300 exclusive stores, fashionable high-end image design; thousands of sales outlets, through the national sales channels; convenient distribution services, one-stop after-sales mechanism, bringing extraordinary shopping experience.

9. Establish a perfect engineering service system, create outstanding classic engineering cases, become a designated floor supplier for many real estate hardcover projects.