Zhejiang Yintai e-commerce Co., Ltd

Yintai department store

Yintai department store brand belongs to Zhejiang Yintai e-commerce Co., Ltd. Yintai department store (also known as Yintai Department Store Group) is a department store retail group whose main business is department store retail. With the goal of chain operation, specialization and intensification, the group combines the advantages of Yintai department store to realize management innovation and format innovation, implement brand strategy, and form a large-scale retail enterprise brand with the characteristics of Yintai commercial culture.

Yintai department store, with the business philosophy of "delivering new life aesthetics", takes young people and new families as the main customers, while taking into account the new trends of other customers, is committed to the construction of Chinese urban fashion culture, establishes the department store image of young vitality and fashion taste, leads the fashion trend, and creates high added value for customers. With the concern and support of governments at all levels and all walks of life, Yintai department store has made remarkable achievements after more than ten years of rapid development since its opening in 1998. Yintai department store group was successfully launched in the world on March 20, 2007 and listed on the stock exchange of Hong Kong. At present, there are nearly 30 large department stores and shopping malls in operation and under construction, with stores all over the commercial centers of Beijing, Wuhan, Xi'an, Hangzhou, Ningbo, Wenzhou, Jinhua, Yiwu and other cities. It has initially formed the structure of a national department store chain group company. In terms of sales, Yintai department store has become the largest department store chain in Zhejiang Province. In 2010, the total sales volume of self operated and managed stores of Yintai department store group was nearly 12 billion yuan, the asset scale was more than 12 billion yuan, and the total number of employees was more than 6000. The business performance of Yintai Department Store Group has entered the forefront of department store chain enterprises in China. The next three to five years will be an important period for Yintai's commercial development. Yintai Department Store Group will, in accordance with the development strategy of "consolidating Zhejiang's leading position, replicating regional leading advantages, and facing the national chain expansion", build a commercial flagship through self-supporting development and investment development, give full play to the scale economy, and strengthen strategic cooperation with suppliers, so as to make Yintai department store group a first-class fashion in China Chain department store group. The company is a foreign-funded enterprise, headquartered in Beijing Yintai Center, No.2 Jianguomenwai street, Beijing. Shen Guojun, chairman of the company, is the president of Beijing Zhejiang Merchants Association. The president and CEO are Mr. Chen Xiaodong. The company was listed on the stock exchange of Hong Kong on March 20, 2007. In the future, Yintai department store will build a commercial flagship through self operated development and investment development, give full play to economies of scale, strengthen strategic cooperation with suppliers, and make Yintai department store group a first-class fashion chain department store group in China.