Shanghai mercury Home Textiles Co., Ltd

Mercury

Shanghai mercury Home Textiles Co., Ltd. started in 1987. It is a famous brand of home textiles and bedding, a famous trademark of Shanghai City, and a famous brand of Shanghai. Its quilt core products are well-known. It is a large home textile enterprise that has set foot in home textiles earlier and formed a dominant brand in China.

Shanghai mercury Home Textiles Co., Ltd. is a major member enterprise of mercury holding group and an important founder of China's modern home textile industry. After more than ten years of development, it has rapidly become a professional, multi brand enterprise integrating R & D, design, production and sales, focusing on the home textile industry. The company's production, sales, channel scale and comprehensive strength rank the top three in the industry. In 2009, it passed the Shanghai high tech enterprise review. The company is located in Shanghai Fengxian Comprehensive Industrial Development Zone, under the jurisdiction of Shanghai belles Home Textile Co., Ltd., Shanghai mercury e-commerce Co., Ltd., Hebei mercury Home Textile Co., Ltd., Beijing fashion mercury Textile Co., Ltd., Zhejiang Xinggui Textile Co., Ltd., Shanghai Haian Star Home Textile Co., Ltd., Shanghai mercury home textile Haimen Co., Ltd., mercury home textile (heavy industry) Co., Ltd The company has two famous home textile brands of "Mercury" and "belles". The independent production capacity of the company's headquarters Industrial Park is in the leading position in the same industry, with domestic advanced computer quilting, quilt making and other production lines, realizing the production capacity of "10000 pieces per day, clothing and quilt in the world". In accordance with the standards of modern enterprise system, the company has continuously standardized enterprise management in combination with its own reality. Since 2001, it has successively introduced and passed ISO9001, ISO14001, 0hsas18001 management system certification and ERP information system construction in the same industry. It is at the leading level in quality, environment, safety, occupational health and information management in the same industry. The company's products cover more than 300 varieties of ten series, such as bedspread multi piece cover, quilt, pillow core, single piece combination, cushion, children's products, summer products, mattress sofa, kitchen and bathroom, blanket, etc. We have always adhered to the product development principle of "no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one. The company launches more than 150 new products every year, and now has more than 200 invention patents and copyright protection. The company adopts the franchise marketing mode with chain monopoly as the main sales mode, with marketing outlets all over the country. At present, it has more than 2000 franchise stores and shopping malls all over the country. While pursuing the expansion of the number of channel networks, the company pays special attention to the improvement of network quality. Through the establishment of regional marketing centers throughout the country, the company continuously strengthens the standardized management of marketing network, and achieves continuous improvement in terminal image and marketing efficiency, so as to realize the sustained growth of sales. The company is the first in the industry to implement the brand strategy, through product quality, CIS image promotion, marketing and other ways to establish a good brand image at home and abroad, creating a miracle of brand building in the home textile industry. It has won a series of honors and titles such as "Shanghai famous brand", "Shanghai famous trademark", "national inspection free product", "China's 500 most valuable brand". In 2007, mercury products became the designated products of "China Olympic Sports Center", and Olympic champions Mo Huilan, Wang Liping and Xing Aowei became the brand image ambassadors of mercury. The company attaches great importance to scientific and technological innovation, and is committed to the research and development of home textile products with high performance, green environmental protection and degradable fiber as the main material. Through cooperation with domestic professional colleges and scientific research institutions, the home textile technology center, home textile laboratory and postgraduate practice base are established. Through the integration of social industry resources, complementary advantages and mutual benefit, the home textile technology research and development are jointly carried out, and the industry technology breakthrough is promoted. By the end of 2012, we have completed 35 new product development and transformation projects in the field of high and new technology; obtained 1 Shanghai key new product, 1 high and new technology achievement transformation project, 2 Fengxian District patent new products, 2 national patent gold awards; obtained 9 invention patents, 31 utility model patents, 74 design patents, and a number of patents are in the stage of acceptance and actual examination It has been recognized as "Fengxian District patent pilot enterprise", "Shanghai patent pilot (cultivation) enterprise", "Fengxian District small giant enterprise", "Fengxian District Enterprise Technology Center". In the next few years, Mercury will continue to adhere to the brand development and technology development strategy, through the creation of "fast, harmonious, excellent" as the core of the new corporate culture, strengthen the enterprise from institutional management to cultural management, so as to fundamentally build the core competitiveness of the enterprise, and strive to become the first brand enterprise in the domestic textile industry.