Electrolux (China) Electric Appliance Co., Ltd

Electrolux Electrolux

Electrolux Electrolux is the inventor of vacuum cleaner. Since the birth of the first vacuum cleaner in 1912, it has experienced nearly 100 years of continuous development and innovation. Today, Electrolux has grown into the leader of household and commercial electrical appliances worldwide, and sells more than 40 million products in more than 150 countries every year. Adhering to the brand concept of "think what you want", we focus on technological innovation.

Elk winlgreen, the founder of Electrolux, invented the first household vacuum cleaner in the world in 1912, and produced the first household refrigerator in 1925. In the next 70 years, Electrolux acquired and merged nearly 400 home appliance manufacturers and brands. Besides traditional household appliances, it also involved catering facilities, garden equipment and became a professional household appliance manufacturer.

Since its establishment, Electrolux has acquired and merged nearly 400 home appliance manufacturers and brands. The company has about 100000 employees and more than 20 factories in Europe. In 2004, its sales volume exceeded 16 billion US dollars, accounting for 25% of the world household appliance market. 350 million families around the world own or use Electrolux's home appliances. It can be imagined that more and more people are closely associated with their lives with Electrolux. Electrolux has been implementing a multi brand strategy, and has many famous electrical brands around the world, such as: Electrolux, AEG, Zanussi, fridair, Eureka and Husqvarna (huswana) and other strong brands.

In 2010, Electrolux Electric Group ranked 274 among Fortune 500 world top 500 companies, and has branches in more than 60 countries, and its products are sold to more than 160 countries. In the field of "white products" such as refrigerators, washing machines, dishwashers and microwave ovens, Electrolux has few rivals in the world.

Electrolux - thoughtful creative designer, all design and product innovation is based on "considerate design". This is the concept and principle of norscandinaviagen. The goal is to improve and apply in-depth understanding of customer needs in all aspects of brand experience. It covers the functional, practical, touch and feel, visual beauty and overall user experience at all levels of the product life, from the moment the customer is interested, to the purchase, installation, use and final disposal. Design must allow users to have the desire to love and want to have, while ensuring that they are in line with their expectations in terms of rationality / function.