People's Electric Appliances Group Co., Ltd

People

Renmin Electric Appliance Group Co., Ltd. is a well-known brand of electrical equipment, a leading brand in China's industrial electrical field, one of the enterprises with large production and sales volume in China's electrical industry, one of the top 500 Chinese enterprises, one of the top 500 Chinese private enterprises, one of the top 500 world machinery enterprises, and one of the provincial high-tech enterprises in Zhejiang Province.

"People" is the main trademark of the group. With the first letter "P" of the English "people" as the main position, it has evolved into a flag flying in the wind, implying that the people's group is striving under the guidance of the flag The five letters of "eople" are arranged in order, which reflects the internal quality and noble character of the employees of the whole group. The flagpole composed of design combination and six diagonal lines represents the close combination of all member enterprises. The first and last letter of "e0ple" coincides with "e", which means the enthusiasm, health, vitality and progressive atmosphere of people's group in thought, behavior, language and performance from leaders to staff, from high level to grass-roots level; the flagpole and Vice-President use "people's blue" to make people from outside to outside The idea of technology, reason, calmness, speed and other abstract concepts in the intranet coincides with the electrical industry of the people's group. Brand building is accompanied by the enterprise tenet of "people's electrical appliances, serving the people". In the wave of reform and opening up, "people" people have persisted for ten years. Through the combination of traditional and modern ways, we have carried out multi-directional and three-dimensional brand promotion activities in TV, radio, print newspapers, outdoor media and emerging network media, and combined with marketing promotion and product service promotion to expand the brand influence, so as to create a strong brand in the industrial electrical industry. Brand power "top 500, not the limit, not the end, honor and glory are just moments of history." Over the years, people's Electric Group has carried out multi-directional and three-dimensional brand promotion activities in various media across the country, and expanded its brand influence by combining marketing and product services. Build people's brand from technology, product, quality, service, market, advertisement, culture and other aspects. In addition, it has also established a public image of honesty, integrity, discipline and social responsibility. In just 16 years, it has created a national brand in the field of industrial electrical appliances. People's Electric Group is one of the top 500 enterprises in China, founded in 1996. With industrial electrical appliances as the core industry, Renmin Electric Group has four manufacturing bases in Zhejiang, Shanghai, Nanchang and Fuzhou, 12 wholly-owned subsidiaries, 85 holding member enterprises, more than 800 processing cooperation enterprises and more than 3000 sales companies. The products sell well in more than 50 countries and regions all over the world, and are widely used in Pudong Airport, Beijing Shanghai high speed railway, Three Gorges hydropower, Beijing subway, Olympic venues, South to North Water Diversion, Qinghai Tibet railway, Chang'e lunar exploration project, Vietnam Tai'an hydropower hub and other major projects at home and abroad. It is one of the largest production and sales enterprises in China's electrical industry. People's electrical appliances has become one of the most valuable brands in China. Through the evaluation of the world brand laboratory, the brand value has reached 15.475 billion yuan, which is the first brand in the field of industrial electrical appliances in China.