Feiyada (Group) Co., Ltd

Fiyta

Feiyada (Group) Co., Ltd., a famous watch, was founded in 1987. It is a world-famous Aerospace watch brand and one of the revisers of international watch standards. It enjoys the reputation of "king of Chinese watches".

Feiyada (Group) Co., Ltd. was founded on December 23, 1987. After years of hard work, it has grown into the flagship enterprise of Chinese watches. It is the only listed watch company in China. It integrates watch R & D, design, manufacturing and sales. It has a famous brand of "feiyada" and a commercial brand of "Hengji". Its marketing network covers the whole country. In recent years, the company's business has grown rapidly, the compound growth rate has exceeded 50% for many years, and the brand value has been rising. Since its establishment, adhering to the brand strategy, the company has won many honors such as "king of China's watches", "China's well-known trademark" and "No.1 sales volume of similar products in the national market for 13 consecutive years". The company attaches great importance to technology research and development and new product research and development, has a municipal enterprise technology center and more than 100 patents, and participates in the preparation and revision of 4 international standards and 5 national standards for the watch industry 14 industry standards. The "feiyada Cup Watch Design Competition" jointly held by the company and Tsinghua University has become one of the highest level competitions in the international design field. The spacewatch developed by feiyada has successfully completed the mission with the successful launch of Shenzhou-5, Shenzhou-6 and Shenzhou-7 manned spacecraft. Feiyada has become one of the world's three major Aerospace watch brands. Hengli is a chain group of feiyada, which specializes in the distribution and service of world famous watches. It has strong capital advantages and good management ability. At present, there are 115 chain stores in China, which is the most widely used brand in China. In recent years, adhering to the business philosophy of "integrity, standardization, professionalism and warmth", Hengli has steadily and rapidly expanded its distribution network, greatly increased its sales profit, strengthened cooperation with international brands, and won extensive support from Swatch Group, Rolex group, Richemont group, sow group and other independent brands. Feiyada company has always attached great importance to the learning and growth of employees and the establishment of a learning organization. It has won the title of "China's best employer of the year" for three consecutive years in 2006, 2007 and 2008. The company continues to introduce Lean Six Sigma and balanced scorecard and other advanced management tools to enhance organizational capacity. Feiyada will continue to improve its international competitiveness and realize its vision of "building an international brand and becoming a global enterprise".