L'Oreal Group

Shu Uemura

Shu Uemura, founded in 1966 in Japan, is a master professional beauty brand. Its founder is the pioneer of the world's first "fashion theme makeup" and has the reputation of "father of cleansing oil". In 2002, it became a brand of L'Oreal.

The name of "zhimura show" comes from its founder, Mr. zhimura show, a world famous makeup artist. As the first male makeup artist in Japan, ikemura is the pioneer of "fashion theme makeup" in the world. Because of her avant-garde concept and bold color, she is recognized as a master in makeup art. Since 1968, he has created 118 fashion make-up in two seasons a year. Since 1972, he has launched the stage performance of make-up, known as "the first person to sublimate make-up into art". Since 1968, he has created 118 fashion makeup in two seasons a year. Because of his avant-garde concept and bold color, he is recognized as a pioneer in the field of color makeup art. Nowadays, there are almost no professionals who are active in the field of Japanese make-up art. In 2002, Uemura was taken by L'Oreal, the world's largest cosmetics group, and became the group's first Japanese brand. As a world-class make-up master, ikemura has built a kingdom of color and beauty that is proud of Qunfang and pursues the perfection of beauty all her life. Up to now, the brand of Uemura show continues to require itself to pursue the perfect integration of "nature, science and art", and strive to create a whole line of beauty products integrating simplicity and elegance - skin care series with scientific and technological innovation, make-up series leading fashion, and cosmetics with excellent quality. "Beautiful make-up starts with perfect skin." Uemura's skin care products are based on pure deep-sea water and Japanese natural plant ingredients, which can fully improve the metabolism of the skin. Even the most sensitive skin can be rejuvenated. Since 1958, the refined artistic inspiration of Uemura show has designed precise and meticulous colors and textures for the make-up series. It has become an art palette with thousands of changes, creating fashionable, natural or exquisite make-up. Based on skin care formula, Uemura show's makeup is easy to color and make up. It is highly compatible with the skin, so the makeup is bright and lasting. "There are so many ways to describe all kinds of colors, and so many people are paying attention to them." Uemura's make-up tools reflect the master's dexterous creativity, rich experience and artistic touch. After careful touch again and again, they are polished with exquisite skills. Uemura show cosmetics has always been the favorite of professional makeup artists all over the world, and many star artists who are extremely picky about beauty products also have a special preference for it. Uemura show, full of legend and unique concept, has been popular all over the world with its quality and service since its establishment in the 1960s. It is not only supported by professionals, but also welcomed by Chinese and foreign female consumers. So far, Uemura has opened more than 200 beauty shops and counters all over the world. Among them, many products are famous for their unique concepts and perfect quality. Star products: Jen Yan creates amazing records of every bottle sold in the world every 30 seconds. Deep sea water has become the world's first beauty product made from deep sea water. Uemura's cosmetics have always been the favorite of professional makeup artists all over the world. Uemura's products are favored by international stars such as Madonna, Jennifer Lopez, Gwyneth Paltrow and so on.