Chnt Chint
Zhejiang Zhengtai Electric Appliance Co., Ltd., founded in August 1997, is the core holding company of Zhengtai Group and the largest enterprise in the production and sales of low-voltage electrical appliances industry in China. The company specializes in the R & D, production and sales of more than 100 series and more than 10000 specifications of low-voltage electrical appliances, such as distribution electrical appliances, control electrical appliances, terminal electrical appliances, power supply electrical appliances and power electronics. The company won the national quality management award, the first Zhejiang provincial government quality award and the first Wenzhou mayor quality award, and was successfully listed on Shanghai Stock Exchange on January 21, 2010, becoming the first A-share listed company with low-voltage electrical appliances as the main business in China.
The company always adhere to independent innovation, research and development of a series of independent intellectual property rights, to the international advanced level of low-voltage electrical products. It has successively undertaken the key scientific and technological projects of the eighth five year plan, the ninth five year plan and the tenth five year plan, and has hundreds of patents at home and abroad. Up to now, the company has developed more than 100 series and more than 200 basic types of new products with Chint's independent intellectual property rights. Three series of products -- communicable intelligent universal circuit breaker, electronic overload relay and intelligent modular molded case circuit breaker have been listed in the torch program of the Ministry of science and technology of the people's Republic of China. The company's products sell well in more than 90 countries and regions around the world, providing efficient and convenient electrical products and technical services for users of electric power, power grid, petrochemical, manufacturing, real estate, construction and other industries. The company takes the lead in passing ISO9001 quality management system certification, ISO14001 environmental management system certification, OHSAS18001 occupational health and safety management system certification in the national counterparts, and passes international system certification such as International Electrotechnical Association (IEC) CB, UL, FL, CEBEC, Kema and VDE.
In recent years, the company has been awarded the honors of "national advanced private enterprise of employment and social security", "national advanced collective of machinery industry", "Zhejiang high-tech enterprise", "Wenzhou top 10 enterprises with the most sense of environmental responsibility". Chairman Nan Cunhui was elected chairman of Zhejiang Federation of industry and commerce, deputy to the 9th, 10th and 11th National People's Congress, member of the Standing Committee of all China Federation of industry and commerce, chairman of the presidium of China Federation of industrial economy and vice president of China Federation of machinery industry, He has won the titles of "outstanding builder of socialism with Chinese characteristics", "top ten outstanding young people of China", "person of the year of China economy of 2002 CTV", "Gold Award for management innovation of Chinese young entrepreneurs", "outstanding contribution award of Chinese philanthropy" and so on.
In the era of economic globalization, the company adheres to the development strategy of "internationalization, science and technology, and industrialization", vigorously carries out system innovation, science and technology innovation, and management innovation, so as to realize the expansion of products from medium and low grade to medium and high grade, the expansion of market from domestic to global, the expansion of value chain from providing individual products to providing system solutions, and the development of business from endogenous to including merger and acquisition and capital transportation In order to expand the operation of modern enterprises, Zhengtai Electric strives to become "the world's first-class provider of comprehensive solutions for low-voltage electrical appliances".
Brand interpretation
Logo definition:
"China" stands for "China" and "t" stands for "tomorrow", implying "China's future".
Definition of advertising language:
"Accelerate the construction of a unified and strong smart grid with UHV power grid as the backbone, coordinated development of power grids at all levels, and features of informatization, digitization, automation and interaction."
Under the current background of advocating the development of "strong smart grid" and the new requirements of the development of industrial electrical industry, Chint vigorously promotes the globalization strategy, introduces new brand concept, and timely introduces the new brand core demand of "using its wisdom to do its best".
The new brand core appeal aims to grasp the pulse of the industry era of "strong smart grid", rely on the strong and complete industrial chain of the group company, focus on the electrical field, continuously promote technological innovation in all aspects of power generation, transmission, transformation, distribution, power consumption and dispatching of the power system, enlighten the future of the electrical industry with professional wisdom, promote the innovation and development of the electrical industry, and help the development of the industry Strive to build a "strong smart grid" to make "electricity" more intelligent and do its best.