Qumei Home Group Co., Ltd

QM Qumei home

Founded in 1993, Qumei home furnishing Group Co., Ltd. is a leading large-scale and standardized home furnishing group integrating design, production, sales and service in China. Adhering to the concept of "creating life with design", it brings together the world's outstanding designers and world-famous design institutes to provide consumers with overall home furnishing solutions. It has become the most design conscious home furnishing group in China With brand, and let "simple, fashion, modern" become the endorsement of Qumei style.

On April 22, 2015, Qumei Furniture Group Co., Ltd. was listed on Shanghai Stock Exchange. It is the first listed modern furniture enterprise in China.

The company is a leading furniture enterprise in the same industry in terms of product design, product quality, after-sales service, etc.; it is in the forefront of the industry in the innovation of furniture business model, including the introduction of foreign design teams, the opening of independent home stores, the development of o2o e-commerce model, etc. At present, the company has more than 300 dealers in China, and more than 600 franchise stores, covering more than 300 cities across the country.

Qumei mainly produces panel furniture, solid wood furniture, panel furniture, modern furniture, European furniture, sofa, soft bed, customized furniture and other products. After years of steady development, Qumei furniture has become the most modern furniture brand with design sense in China.

Innovation driven by technology

Production and technology are the foundation of furniture enterprises. In the early 1990s, with its advanced bending woodworking art name, Qumei became a leader in the market and industry, and began to build its own standardized production base and standardized process. Up to now, Qumei has three production bases, with a total area of more than 400000 square meters. 80% of its production lines are imported from Germany and Italy, with perfect quality control system and advanced production technology Equipment, exquisite technological process, strict environmental protection standards and professional testing means make Qumei's product quality and environmental performance at the leading level in China.

Insist on original design

"Original design" has always been the engine of Qumei's products, R & D and business development. Design comes from life. Qumei has an insight into the integration of the world's diversified culture and Chinese cultural connotation, which will greatly affect the aesthetic orientation and lifestyle of the public. Therefore, it has opened the road of independent innovation in line with international standards. With the establishment of Qumei International Design Alliance, it has cooperated with leading designers from Denmark, France, the United States and the Asia Pacific Design Industry in depth, creating a rich, diverse and fashionable Qumei The company's product series, including "leshanju", "Pea Princess" and "gorgeous Dahlia", have also won international and domestic design awards. Qumei's design has become an irreplaceable core competitiveness of the enterprise.

Transformation from manufacturing brand to commercial brand

The existence of brand is to provide services for users. Since 2004, Qumei has broadened its product structure and positioned furniture series with different styles to meet more people's pursuit of personality and imagination of life. At the same time, in order to improve the quality experience of products and space, Qumei has set up stores in more than 300 cities across the country. With unique space display ideas, Qumei uses situational marketing to lead users to perceive Qumei in an all-round way. In 2007, the beiwuhuan central store in Beijing was completed, which is not only the transformation of the stores, but also the upgrading of the user's brand experience. So far, Qumei has more than 600 stores and industry insurance companies Holding the leading number of independent stores marks the successful leap of Qumei from a manufacturing brand to a commercial brand.

Upgrading of home furnishing industry mode

Qumei takes the user as the central idea, integrates the advantageous resources accumulated for many years, and forms the abundant capital for the strategic transformation of the enterprise. 1. Innovation of low-carbon mode: Qumei is the first enterprise to set up furniture environmental protection laboratory. In June 2014, Qumei launched the water-based paint coating of the whole line of products, which won warm affirmation and praise from all walks of life; 2. Innovation of intelligent mode: the continuously updated and optimized ERP management system is the intelligent center of industry 4.0 blueprint, creating Qumei's flexible, personalized and intelligent home design and production system; 3. Internet mode Innovation: with the development of information technology and the change of purchasing behavior, Qumei is one of the earliest enterprises to lay out the Internet + strategy. Qumei's OAO mode realizes the collection and analysis of home big data based on the cloud platform, and ultimately provides users with accurate and professional solutions. 4. Capital model innovation: listing is an affirmation of Qumei, and also for the standardized, transparent and sustainable development of enterprises Injected powerful kinetic energy.

In 2015, Qumei officially renamed "Qumei furniture" as "Qumei home furnishing". With the sense of trust created by green production, the sense of quality achieved by original design, and the cultural heritage accumulated by the enterprise, Qumei fulfilled its brand commitment of "creating life with design".