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Siemens Home Appliances
Since the first Siemens vacuum cleaner was born in Germany in 1906, the world's first adjustable temperature automatic oven was launched in 1935, and the concept of embedded kitchen appliances was first put forward in 1959, Siemens Household appliances have been the champion of household appliances brands in Germany for many years. In Germany, Siemens Home Appliances represent excellent quality, fashionable design and reliable performance.
As a well-known household appliance brand ranking third in the world and first in Europe, Siemens appliances is committed to leading the world in technology, innovation and design, striving to bring high quality life to consumers, and its products are sold in more than 40 countries. Siemens appliances is the leader of the industry, reflecting advanced ideas, the pursuit of excellent performance, to meet a wide range of modern life needs.
In 1994, Siemens home appliance brand officially entered China. With international innovative design, global unified production and testing standards and high-quality products, it quickly won the favor and recognition of Chinese consumers. Since it became the sales champion of foreign brands in China's home appliance market in 2001, it has always maintained a leading edge. The market share of the brand continues to grow at a double-digit rate every year . At present, the sales and after-sales network of the brand products has covered 31 provinces and more than 630 cities in China.
Based on the deep insight and accurate positioning of the Chinese market, in just more than ten years, Siemens home appliance brand has completed the layout of the whole industry chain in China, with strict and advanced global unified standards, running through all links of R & D, procurement, production, sales and after-sales service of the whole household appliance industry ecosystem, as well as the investment company and product R & D center providing support for the brand Raw material purchasing center, sales company, service company and other institutions all over the country. Siemens home appliance brand, with the concept of continuous innovation, high-quality products, perfect channels and professional services, meets the growing higher requirements of Chinese consumers for the quality of life.
At present, in addition to refrigerators and washing machines, Siemens Household appliances produced and sold in the Chinese market also include clothes dryers, laundry dryers, electric water heaters, range hoods, cookers, disinfection cabinets and other small household appliances. At the same time, there are also some imported Siemens home appliances to meet the needs of China's high-end market.
On January 5, 2015, Bosch group completed the acquisition of 50% shares of Siemens in Boshi appliance group. The joint venture between Bosch and Siemens, which used to operate at a 50:50 share ratio, will now become a wholly-owned subsidiary of Bosch group.
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