Goodbaby children's products Co., Ltd

Good boy

Founded in 1989, Goodchild group is one of the most important members of the world's children's products industry and the largest enterprise group specializing in children's products in China. Adhering to the concept of "health, wisdom and love" and with the purpose of "caring for children and serving families", Goodchild Group specializes in the R & D, manufacturing, distribution and retail of children's products, providing a full range of mother and child products for families all over the world. "Good child" has the title of "well-known protection" in China's children's products industry. "Good kids" care about and accompany the healthy growth of babies around the world, and provide every family with scientific parenting programs from pregnancy preparation to preschool. "Good children" has prepared thousands of children's products for children, such as baby carriages, cribs, dining chairs, children's clothing, feeding supplies, etc., and has provided young parents with a full range of seamless services, such as professional Parenting Network, parent-child club, call center, etc.

We are mainly engaged in the R & D, design, production, marketing and sales of baby strollers, car seats, cribs, bicycles, tricycles and other durable goods for children.

Over the years, we have established a strong leading position in the global durable children's products industry, with excellent and effective business model. In the past decades, we have successfully established a famous brand in China and around the world. We have an internationally leading R & D system in the industry, an extensive and effective global distribution network, a stable and well-developed manufacturing and supply chain management system, and a management team full of dreams, passion and professionalism. In addition, as one of the earliest children's durable goods companies established in China, we have the advantage of being a pioneer in the Chinese market with huge industrial barriers.

Since the establishment of the group, we have been determined to take the road of creation and determined the business strategy of independent research and development. Since the early 1990s, we have been making a global strategic layout, from the establishment of R & D institutions to the expansion of R & D centers, and committed to building a comprehensive global R & D system. As of December 31, 2010, we have established five R & D centers around the world, with more than 330 professional creative R & D and design engineers. We have formed an innovative R & D system based on cutting-edge market research and innovation, design and development, which ensures Goodchild's strong overall R & D ability, and constantly consolidates and strengthens Goodchild's leading position in the global durable children's products industry . We have obtained 4465 Chinese and overseas patents, which is far ahead of the industry.

In China, the group mainly uses its own brand to design, produce and sell products, mainly including "GB Goodchild" and "Bruce Lee Harper happy Dino". They have a wide range of recognition and reputation, and occupy a leading market share. As of December 31, 2010, our distribution network includes 498 distributors, 1687 department stores and hypermarkets, and 5785 maternal and infant products stores. We sell products through this network. In overseas markets, we have established strategic partnership with local distributors or international famous brands to sell products with our own brands and third-party brands. As of December 31, 2010, we have established cooperative relationship with 32 international distributors and 82 brands in overseas markets.

Our business is backed by efficient and stable production control and supply chain management system. We have maintained our supply chain through the establishment of procurement, production and safety monitoring standards, prudent management of production facilities in Kunshan and Ningbo, limited outsourcing to reliable third parties, and active monitoring of logistics systems. As of December 31, 2010, our production and supporting facilities in Kunshan and Ningbo, China cover a total area of 329504.07 square meters.

We have the national recognized laboratories in China and the world's leading testing equipment, technology and engineering personnel in the durable children's products industry to effectively ensure the quality and technology of our products. Since the founding of the group, we have been adhering to the corporate philosophy of "caring for children, serving families and repaying the society", and are committed to providing innovative, safe, fashionable and practical products for children all over the world. In 2010, we took the lead in introducing the green development concept of "cradle to cradle" in the global durable children's products industry, making strategic plans for the company's longer-term future, and taking on our social responsibility as an industry leader. We will be committed to integrating the green concept into R & D and operation, so as to provide a healthy and friendly environment for parents, children and their environment Good products, for our children to create a better living environment, a clean, pollution-free earth.