Opple lighting
Opp lighting began in 1996, is a research and development, production, sales, service in one of the comprehensive lighting enterprises. Opp lighting was successfully listed on the main board of Shanghai Stock Exchange on August 19, 2016. The stock is referred to as "OPP lighting", stock code 603515.
The company has more than 5600 employees, with Shanghai headquarters and Zhongshan Industrial Park, Wujiang Industrial Park and other production bases; the company's products cover led and traditional light sources, lamps, electrical appliances, kitchen and bathroom ceiling products and other fields.
As a benchmarking overall lighting solution provider in China's lighting industry, OPP lighting is not only committed to studying the rational use of light, providing intimate products, but also providing consumers with differentiated overall lighting solutions and other professional supporting services, comprehensively improving the user experience. For different occasions, the lighting scheme provided by OPP can meet people's physiological and psychological needs in different time and space.
The company attaches great importance to independent research and development, with an annual R & D cost of nearly 100 million yuan. At present:
We have established a research and development team composed of hundreds of senior talents led by industry experts and senior engineers, and the number of patent applications has exceeded 700;
We have set up professional laboratories for benchmarking in EMC, distributed photometry and other industries;
We have invested and built a benchmark product line in the industry, with LED lighting, energy-saving lamps, ceiling lamps, brackets, lamp panels, downlights, spotlights and other products.
With the vigorous development of lighting industry caused by LED technology, the company relies on the industry benchmark lighting R & D technology to provide strong support for the upgrading and transformation of its own products and overall lighting solutions, realizing the perfect transformation of the enterprise to the LED field.
For the construction of sales channels, the company has accumulated profound advantages.
As early as 2000, OPP has begun to lay out domestic channels and establish a national monopoly store system.
In recent years, based on the characteristics of lighting market at home and abroad and users' buying habits, the company has established a strong marketing team and perfect marketing network at home and abroad.
Now it has more than 40000 channels and terminal sales outlets.
In addition, the company actively develops overseas business, and has established a good brand image in the Middle East, South Asia, South Africa and other emerging markets.