Beijing huirenlida Jewelry Co., Ltd

Beijing huirenlida Jewelry Co., Ltd

Maylee

Maylee Meiyi was born in 2000 and won wide praise for its "Chinese style" brand personality, Chinese and Western design concept and exquisite workmanship; Due to its focus and professionalism, Meiyi has developed into a mature "jade culture brand" in the field of Chinese jade fashion. For 15 years, Meiyi has been focusing on the modern fashion interpretation and dissemination of jade culture, focusing on the process research and development and product design of Chinese traditional jade fashion, and has a large number of loyal consumers.

"Beauty is born from the heart, and Yi people are like jade" is Maylee's advertising language and the core value of the brand's sustainable pursuit. It brilliantly interprets the true meaning of beauty. The real beauty is a collection of morality, temperament and Cultivation in the heart, and emits a gentle and elegant atmosphere from inside to outside.

Beijing huirenlida Jewelry Co., Ltd. is one of the enterprises with innovative ideas in the field of jade jewelry in China. For 15 years, it has been focusing on the fashionable interpretation of jade and the development and promotion of modern jade consumption culture, and on the product development, processing and manufacturing, marketing strategy and business model of fashionable jade.

Beijing huirenlida Jewelry Co., Ltd. was founded in Beijing in 2000 and jointly operated with PAJ jewelry group of the United States in 2006. In the international large-scale jewelry factory subordinate to the foreign joint venture partner, it has a professional finished jewelry production line and jade processing plant. It has the development capacity of 800 models in the annual new version, producing 60000 pieces of gold inlaid jade jewelry and 300000 pieces of silver inlaid jade jewelry, Processing and manufacturing capacity of 500000 semi-finished jade and bare stone. Excellent manufacturing equipment and international processing and manufacturing technology have produced high-quality products.

Beijing huirenlida Jewelry Co., Ltd. has a "jade fashion" design and R & D team with professional experience. The brand founder personally serves as the design director. Based on the original design and R & D of Chinese fashion jade culture jewelry, it has carried out 12 years of research and Exploration on the application of Hotan jade, agate and other jade materials in the field of jewelry and jewelry, A series of successful commercialization achievements have been achieved, which has actively promoted and affected the innovation of Chinese traditional jade products with a history of 8000 years.

Through subversive innovative measures, Beijing huirenlida Jewelry Co., Ltd. has really opened the channel between ancient jade culture and modern consumer demand, cultivated and promoted the "modern Hotan jade consumer culture" that keeps pace with the times. The company has become a practitioner of the concept of "fashionable Chinese style" in China's jewelry market.

In 2015, the company launched a new business mode of "double brand + whole category, Fashion China jade" and launched a new O2O+ distribution mode. Aiming at the great changes in the jewelry market, we launched the integrated operation of the Maylee and the East RuiRu brand, taking the concept of "Internet plus" as the core, and built a China characteristic "Shi Shangyu culture jewelry consumer integration shop". It also covers online and offline channels to meet the growing consumer demand of Chinese consumers for fashion jade culture with complete categories, broad price bands, rich styles and good experience services.

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