Bai Caibai jewelry
Fashionable style, high-quality products and high-quality service are the core connotation of "Caibai jewelry". "Caibai jewelry" always adheres to the purpose of quality first and honest management. Caibai company has formulated the "Caibai jewelry" standard higher than the national standard, which is used as the basis to place quality orders with manufacturers. Every commodity has to go through a strict inspection process. Each piece of jewelry sold by Caibai company is attached with the inspection certificate issued by the state authority. High quality goods win the trust of customers.
Beijing Caishikou Department Store Co., Ltd. is located at 306 guang'anmennei street, Xicheng District, Beijing, with a business area of 8800 square meters. It is mainly engaged in gold, thousand gold jewelry, ornaments, gold bars, platinum, diamonds, jadeite, white jade, jewelry, gold and silver coins, K-gold and 18K gold and silver jewelry. It has the qualification of China's gold coin franchise retailer. It is the largest and most complete gold jewelry franchise company in Beijing. In many years of practice, Caibai company has gradually established, formed, improved and developed the characteristic management of gold and jewelry.
At present, there are 19 direct chain stores and branches in Beijing and Waifu. Meanwhile, Caibai jewelry Jingdong and tmall flagship stores have been officially launched. In 2013, Caibai's sales reached 13.5 billion yuan. So far, Caibai has won many honors such as the first sales volume of gold and jewelry in Beijing and the first sales volume of individual stores in China for 24 consecutive years.
Caibai company is a member of Shanghai gold exchange. It has the qualification to directly buy and sell yellow and platinum raw materials. It has opened a precious metal investment and trading center on the fourth floor of the company to provide consumers with physical gold with complete specifications and rich varieties, and has a convenient and fast repurchase system. Physical gold not only achieves a new breakthrough in sales, but also makes the concept of "storing gold for the people" deeply rooted in the hearts of the people.
While giving full play to the gold advantage, Caibai's diamonds, jewelry and jadeite jewelry also have an advantage in the market. Caibai company exclusively launched 1000 high-quality carat diamonds, each with triple certificates to ensure quality. Jade boutique area and jade culture sand table convey broad and profound jade culture to consumers. In October 2010, Caibai company joined hands with the international color gem association to carry out international color gem promotion activities, and collected more than 100 top jewelry ores and raw stones from all over the world for exhibition. It shows the style of Caibai company as a leading enterprise in the industry. Through the promotion of jewelry culture, show customers the shopping process integrating specimens, raw materials and finished jewelry, so that customers can experience a new concept of experiential shopping.
In terms of service, Caibai company established the first gold jewelry Service Center in Beijing, fully implemented 30 service commitments, and provided consumers with "one-stop" services such as jewelry cleaning, repair, consultation, replacing old with new, lettering and image engraving, which is praised as "gold service" by the majority of customers.
In the process of continuous development, Caibai company has a professionally trained jewelry design team to develop products with Caibai's independent intellectual property rights. The team has launched a number of new products welcomed by consumers. Caibai company also enjoys the reputation of "national starting station of precious metal projects". Every year, Caibai company will launch many new project investment products in the form of national starting and exclusive Limited sales in Beijing, which is deeply favored by the majority of collection lovers. It has become the consensus of the majority of consumers to buy Precious Metal collections from Caibai company.
At the same time, Caibai company, as a representative of China's jewelry industry, has also attracted many international promotion organizations, such as the world gold association, the International Platinum Association and the international colored gem association... They have cooperated with Caibai company for many years. Through Caibai's tireless efforts, a number of new fashion products have been able to meet Chinese consumers. Caibai has made outstanding contributions to actively spreading jewelry culture and leading fashion high-end consumption. Therefore, Caibai is known as "the promotion base of international fashion jewelry".
Facing the future, Caibai company will continue to improve the characteristic franchise of gold jewelry, implement the cultural marketing concept, constantly enrich the connotation of "Caibai jewelry", strengthen cooperation with international peers, meet the market demand with rich and diverse independent products, and move forward to a group company.
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