Shenzhen Ruiqi Jewelry Co., Ltd

Shenzhen Ruiqi Jewelry Co., Ltd

Founded in 2000, swiky group owns Shenzhen Ruiqi Jewelry Co., Ltd., Shenzhen jinruiqi Jewelry Co., Ltd., Shenzhen swiky chain organization and Hong Kong Ruiqi Jewelry Co., Ltd. Focusing on the business of jewelry and peripheral products, the group is a comprehensive enterprise group integrating jewelry R & D, design, production, wholesale, retail and peripheral products.

Shenzhen Ruiqi Jewelry Co., Ltd. (hereinafter referred to as Shenzhen Ruiqi), founded in 2003, is mainly engaged in jewelry wholesale business such as gold, K gold, platinum and hard gold. The market covers all provinces, regions and municipalities directly under the central government. At present, it is one of the largest jewelry distributors in China.

After nearly ten years of market expansion, Shenzhen Ruiqi sales market has spread all over the country. It not only has agents and dealers at all levels in all provinces and regions, but also has established strategic supply cooperation with major domestic retailers, forming a multi-directional and three-dimensional sales network.

After reconstruction and upgrading in 2012, Shenzhen jinruiqi Jewelry Co., Ltd. (hereinafter referred to as jinruiqi) has more than 1200 technical workers in its gold plant, K gold plant and platinum plant, and employs more than 50 international and domestic excellent designers and senior technicians.

With the concept of "innovation", jinruiqi has made a breakthrough in the technology of fashion gold technology. The processes such as "hollowing out", "fine batch flower", "lace", "composite three-dimensional structure" and "sanding" launched by creative research and development have created "cool gold" fashion gold. Jin Ruiqi also has advantages in the R & D and production of fashion K gold and high-quality platinum jewelry, and has a wide influence in the jewelry industry.

Swiky chain, as the domestic branch of Hong Kong Ruiqi Jewelry Co., Ltd., focuses on the domestic jewelry retail business. Swiky brand is positioned in the high-end market, and its style is positioned as "fashion" and "boutique". At present, the market network is all over the country and there are nearly 200 retail terminals. The brand concept of "fashion" and "boutique" has been rooted in the consumer market.

Swiky's "five-star shopping guide" and "five-star store manager" store management modes implemented at retail terminals have innovated the retail operation management mode and are widely followed by peers. Swiky chain organization focuses on the innovation of marketing mode and operation mode, and plans to develop into one of the retail chain organizations with considerable scale and considerable profitability in China in the next few years.

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