Shenzhen Pliny Jewelry Co., Ltd

Shenzhen Pliny Jewelry Co., Ltd

The English name puliny, which began in 1918, comes from Italy, which is famous for its romance. Since Gaius Pliny secondus accidentally discovered the bright characteristics of diamonds, the jewelry named after Pliny officially appeared on the stage of history.

Gaius Plinius secundus, the founder of Pliny diamond brand, also known as old Pliny, was born in the city of new comom (now Como) in northern Italy in 23 years. The word diamond originated from the ancient Greek adamas, which means "unconquerable" and "unmanageable". At that time, people thought that rough diamonds had more protective magic and could be protected from snakes, water, fire, disease and other disasters. Unpolished diamonds from India spread to Roman nobles. They are usually placed on exquisite steel frames or gold silk cloth, used as spells to resist disasters, or worn on men as amulets. Pliny, who was a cavalry officer in the Germanic provinces at that time and had a close friendship with the Roman emperor Titus, accidentally collided the two original stones when arranging and placing the original stones. Unexpectedly, the original stone after the collision revealed the crystal clear and bright diamond light hidden under the rough surface. Pliny therefore came to the first subversive description of diamond value! In Pliny's great book "natural history" left to future generations, he described happily: a diamond contains the whole universe, and the most precious in the world is diamond! With Pliny's discovery, more and more people began to polish the rough appearance of the original stone to reveal the bright light of the diamond. Pliny was praised as the "father of diamond" by later generations. With Pliny's further research on the original stone, the Italian jewelry workshop named after Pliny was officially established. Since its establishment, Pliny studio has maintained a highly private jewelry customization service. It only accepts the entrustment of a few royal families and nobles to find rare and precious large diamonds. According to the unique requirements of customers, it is carefully designed by highly skilled craftsmen and made by hand. In 79, Mount Vesuvius erupted. Pliny, then commander of the navy fleet, inhaled too much sulfur gas and died of poisoning. After Pliny's death, his successors will further polish and study the bright and shining characteristics of diamonds. Coupled with the excellent design of top Italian designers, more and more nobles will wear Pliny diamonds as identity marks. Pliny diamonds are sought after by the aristocracy circle. Pliny jewelry brand is named after the English name of Pliny Pliny. It inherits his curiosity and enthusiasm for life and shows the Italian people's worship and pursuit of art. The logo pattern of Pliny Pliny consists of the instantaneous combination of collision, combination and fire color burst of two diamonds to show the process of meeting the bright characteristics of diamonds. Inherit the spirit of old Pliny -- treat things with a philosophical attitude, revere nature, be frank but noble, and advocate the artistic taste and noble lifestyle derived from Italy. Puliny brings not only a luxurious appearance, but also a life attitude full of charm, love and dreams. In 1918, after nearly a thousand years of technological transformation and improvement, Pliny diamond opened the first jewelry store for the general public in Italy. With profound diamond processing experience and avant-garde and fashionable design, Pliny diamond has set off a diamond fashion in Italy. In 1925, in order to further control the quality of raw stones, Pliny invested and established South African diamond mining United Co., Ltd. to control the source of raw diamonds from the source. In addition, in order to better express the emotional characteristics of diamonds, Pliny diamonds recruited top jewelry designers from around the world to participate in the design and create more spiritual diamond works. In 1988, Pliny diamond, which is famous in Europe, established its first studio in Hong Kong, Asia. In 2005, Pliny diamond was known as "the most valuable jewelry brand". In 2006, Pliny international diamond organization upgraded the original B2C mode, and entered the Chinese market with China's first M2C (MineralsToConsumer/ mineral land to consumer) operation mode. The jewelry center of Shenzhen, China's jewelry core base, was set up to face the Chinese mainland market. In just a few years, Pliny diamond has opened many specialty stores in Shenzhen, Guangzhou, Shenyang, Changsha and other places. In 2010, Pliny and China national jewelry and jade quality supervision and Inspection Center (NGTC) reached a multifaceted strategic cooperation to escort the high quality of Pliny's products. In 2014, in order to meet the demand of more consumers for Pliny jewelry, Pliny integrated its own advantageous resources and broadened the product supply chain system. Pliny jewelry was no longer limited to high-end consumers, but extended to ordinary consumers. On May 1, Pliny jewelry's official website integrating online trading, online interaction and product display was officially launched. The newly opened official website cooperates with Pliny's influence offline for many years, and the unique Pliny o2o mode is officially opened. Over the years, Pliny's exquisite workmanship and exquisite materials have won the favor of many guests and jewelry collectors. On the basis of M2C operation mode, Pliny international diamond agency has created a new three-dimensional composite service combining "original diamond source + international diamond agency + professional diamond Internet Mall + diamond store", launched the world's first M2C service platform, and brought the original Italian jewelry design and South African ore to consumers. Primary diamond source ensures high-quality bare diamond source; Professional diamond institutions adhere to Italian technology to achieve world-class quality; International online shopping mall, covering consumers in an all-round and multi-dimensional way; The luxurious, magnificent and fashionable Pliny stores in major cities provide consumers with noble shopping experience. Under the attack of the mobile Internet tide, after years of accumulation of M2C operation mode and brand precipitation, Pliny diamond quickly extended the new diamond operation mode of "mouse + cement" to the field of o2o mobile Internet. In the near future, Pliny will expand this model to major cities across the country to form an o2o jewelry sales network covering the whole country. From the initial M2C model to today's o2o model, Pliny jewelry has been closely following the latest development trend of the jewelry industry. In 2014, Pliny jewelry deeply explored the attributes of jewelry products, integrated Internet big data marketing, further integrated and upgraded the original M2C model, and the new o2o model of Pliny jewelry was in full bloom. Different from the pure online payment and offline consumption of other jewelry brands, Pliny jewelry's o2o model defines jewelry o2o, allowing consumers to directly feel the products with the same pricing and style as online offline, eliminating complex and unsafe logistics and realizing a good shopping experience of "what you see is what you get". Unified online and offline pricing, multi platform drainage consumers. The o2o mode of Pliny jewelry adopts the online and offline unified product and unified pricing mode. The display windows of the official website and other e-commerce platforms are the online display windows of Pliny jewelry. At the same time, Pliny jewelry further improved and exposed Pliny jewelry brand through keyword search promotion, microblog, wechat and other social media, so as to win more eyeball effect for Pliny jewelry online and lay a solid foundation for o2o's online "O". In addition, Pliny jewelry's large database and CRM user management system accumulated over the years further targeted online consumers and accurately captured target customers. All online profits will be given back to franchisees and will not compete with franchisees for profits. In the current environment, jewelry offline franchise stores mostly belong to the franchise mode. Therefore, the jewelry o2o model only has an online "O", which is only the first step to the success of o2o. How to mobilize offline franchisees to participate in o2o has become the key to the success of o2o. Different from the o2o profit distribution of other jewelry brands: Pliny jewelry online e-commerce does not participate in the online profit distribution. All jewelry orders concluded on the e-commerce platform are re decomposed according to the user's login address, mailing address and other information, and all product profits are returned to the local franchisees. If consumers complete their orders by submitting orders online and taking goods offline, Pliny jewelry will return the profit points to franchisees in the shortest time to avoid the pressure of franchisees' capital turnover. It has its own processing plant to solve all problems of goods transfer and after-sales. Relying on its own factory with many years of jewelry processing experience, Pliny jewelry maximizes the after-sales service of jewelry products. More importantly, the self owned factory processing system can maximize the compression of jewelry costs and further expand the price advantage of jewelry. In addition, Pliny jewelry with a top design team can ensure that Pliny jewelry's product design is at the forefront of fashion and fashion on the one hand, and recycle and process some unsalable jewelry products on the other hand, so as to avoid capital turnover pressure on franchisees, which is beyond the reach of most jewelry brands. Pliny Pliny not only controls the purchase of naked diamonds from the source, but also brings together the world's top designer team. With the design inspiration full of art and emotional characteristics, Pliny Pliny gives the second vitality to the most expensive and luxurious jewelry, and takes "art and elegance" as the emotional appeal to show the charm of Pliny pearl. Product style: Pliny jewelry adheres to the bold, unique and noble classical design concept, skillfully integrates classical and modern characteristics, breaks through the strict rules of traditional academic design, and creates a unique Pliny diamond style with the spirit of Greek elegance, Italian Renaissance and 19th century metallurgical technology. Product advantages: Pliny has many years of experience in the supply of bare diamonds, obtains the first-hand supply of bare diamonds, skips layers of supplier links, further compresses the price moisture of bare diamonds while ensuring the quality of bare diamonds, and provides consumers with first-hand high-quality bare diamonds. In addition, Pliny diamond has been engaged in raw material introduction, cutting, grading, wholesale, retail and other businesses, which can maximize the diversified customization needs of consumers. Design advantages: the Pliny international design team has repeatedly pondered and improved the shape, process, gold consumption, matching diamond and accessory stone materials of each work, integrated Italian technology, condensed classics, luxury and creativity into unique boutiques, and created personalized diamond jewelry more in line with personal wishes, so that the jewelry customization service originally belonging to the European upper class society can benefit ordinary consumers. Personalized DIY manual Customization: the personalized customization service provided by Pliny jewelry can also fulfill everyone's jewelry designer dream. Whether it is the diamond sketch sketched by himself, or the fingerprint, name, lip print and wedding anniversary engraved on the ring, Pliny can customize them one by one to create a unique personalized diamond for jewelry lovers. Under the attack of the mobile Internet tide, small volume and high-value jewelry products are unanimously recognized by the industry as the most suitable industry for o2o mode. Pliny's unique o2o model has an outstanding advantage over its peers.

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