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The brand of Kaiyun group, which is designed without any leather and fur materials, combines the retro and rock styles, and constantly becomes the favorite of fashionable women with personality in different places
Stella McCartney, born in London, England, grew up in rural areas and graduated from the Central St Martins School in 1995. In 1997, after the launch of two series alone, she was appointed creative director of Chloe, Paris, with a remarkable performance.
In 2001, Stella McCartney, in partnership with kering, set up a 50 per cent joint venture with its own name to start a fashion shop with the same name. In October 2001, she showed her own fashion series of the same name in Paris. Stella McCartney promotes vegetarianism and refuses to use any leather and fur materials in the design. Her products range from women's clothing, accessories, underwear, glasses, perfume and children's clothing.
Stella McCartney currently operates 51 independent boutiques, located in Manhattan's Soho, Mayfair in London and Brompton cross in London, West Hollywood in Los Angeles, Palais Royal in Paris, Milan, Tokyo, Shanghai and Beijing. Now, her products are sold to more than 77 countries through 863 agent counters such as specialty stores and high-level department stores, and also to 100 countries by online mail order.
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