Zhejiang Boni fashion Holding Group Co., Ltd

Boni holding group was founded in 2001, located in Yiwu City, Zhejiang Province, the world's largest small commodity distribution center, with a registered capital of 86.9 million yuan and a total investment of 750million yuan. After more than 10 years of honing, it has developed into a large private enterprise with more than 3000 employees, an area of more than 40000 square meters, a standardized workshop of more than 70000 square meters and 15000 square meters of staff apartments. The company mainly produces underwear, bra, home clothing, sports products, functional products and thermal insulation clothing, and has the production capacity of 40million garments per year. It integrates brand management, technology research and development, production and manufacturing and sales services, and has formed a modern underwear enterprise with a complete production chain from spinning, weaving, dyeing and finishing to Garment - specialized stores.

After more than ten years of development, Boni has developed from scratch to multi-channel brand from single brand. The construction of independent brands: "Ms. bonny", "bonny man", "Shuka" has taken shape. Since the establishment of brand stores in 2008, Boni brand has grown up in a short period of more than five years. More than 400 self operated store cabinets have been set up in more than 30 large and medium-sized cities in China, and branch offices have been established in more than 20 provinces and cities. The company has established a good strategic cooperation relationship with Wangfujing group, Bailian Group, big business group, Wanda Group and other domestic chain giants, which has established a good strategic cooperation relationship for the public The development of the company brand has laid a good foundation and provides a broad development platform. In addition, Boni takes Shanghai, the international fashion capital as the marketing base, through the nationwide sales service network and e-commerce marketing system, it has truly achieved the transformation of marketing mode from passive to active, and also delivers the brand image of "fashion, elegance, simplicity and comfort" to the world!