Alligator (Fujian) Light Industry Development Co., Ltd

Eratat, a high-end men's clothing brand originated from the new British fashion aesthetics, symbolizes the identity and status of the new generation of successful men, and was born in London in the early 1920s. The modern aesthetic fashion after World War I began to wake up in Britain. Eratat was unanimously recognized by men pursuing fashion aesthetics with its unique personality and the integration of line and visual art. In the early 1980s, Eratat was introduced into China. Designers integrate international popular elements into Eratat's design in every season's products to maintain their own characteristics. In view of the Chinese market, designers also combine Chinese men's aesthetic habits and wearing interests to advocate new British fashion aesthetics. Alligator Wright (Fujian) Light Industry Development Co., Ltd. is a wholly foreign-owned sporting goods production enterprise integrating development, design, production and sales. It is located in Jinjiang, Fujian Province, the "shoe capital of China", with a new plant area of 100 mu in Quangang. Since its establishment in 1983, the company adheres to the development concept of people-oriented, and adheres to the business tenet of "quality for efficiency, science and technology for development and sustainable development". In 2004, the company formally implemented diversified operation, and the large-scale operation trend is gradually emerging. The product line extends to the sports field, involving shoes and clothing, bags, hats and socks and other products