Black Peony (Group) Co., Ltd

Black Peony (Group) Co., Ltd., a well-known brand of jeans, started in 1940 as a high-tech enterprise in Jiangsu Province, one of the earliest denim production enterprises in China. It is a state-owned holding listed company integrating denim fabric, clothing, yarn dyed fabric and other manufacturing industries, urban comprehensive function development, innovative industry investment and new business.

Black Peony (Group) Co., Ltd. is located in Changzhou City, Jiangsu Province, a historical and cultural ancient city on the Bank of the Grand Canal. It is a state-owned holding company integrating denim, clothing, yarn dyed fabric and other manufacturing industries, urban comprehensive function development, innovative industrial investment and new business. At present, the company has total assets of more than 10 billion yuan and more than 4000 employees. The company was founded in 1940, and the "Black Peony" trademark was registered in 1979, and has been extended to more than 70 countries through Madrid international trademark registration. In 1981, it was listed in denim Market of China's leading army. In 2002, it was listed on Shanghai stock exchange with a share code of 600510. In 2005, it won the title of "China famous trademark", "China famous brand product", the first "export inspection free enterprise" in denim industry in China, and was listed as an export famous brand cultivated and developed by the Ministry of Commerce. In 2009, major asset restructuring was carried out in the form of private private private placement, which was injected into the urban comprehensive function development business. In 2012, the company's operating revenue reached 3.7 billion yuan, and realized profits and taxes of 760 million yuan. In the field of textile and clothing, 70 years of development has created the height of black peony, the manufacturing base of domestic production and development of high-quality denim fabrics and clothing, and the first drafting unit of the industry standard "yarn dyed denim". In recent years, the company's per capita profits and taxes, main business income and export delivery value respectively ranked among the top ten in China's denim industry, and its social contribution rate ranked among the top ten in China's denim industry. ERQ (denim time), an independent clothing brand, adopts the mode of combining online marketing and offline experience stores. At present, it has set up nearly 200 exclusive stores in more than 20 provinces and cities in China, and is committed to building "the first brand of jeans in China". With the development of urban comprehensive functions, black peony has taken on the historic task of "building a new northern city and benefiting the people of Changzhou" with Changgao new technology taking over. Municipal infrastructure, supporting commercial facilities, resettlement housing, commercial real estate, first-class land development of northern New Town, ten thousand hectares of fertile land construction and other supporting projects have provided strong support for accelerating the urbanization process of Changzhou. From the largest market in Changzhou - Lvdu wanhecheng and Mudan Xinyue Bay, to the supporting project of Changzhou North Station of Beijing Shanghai high speed railway and the construction of Tianhe International School, black Mudan has successfully entered the high-end real estate project of Dushu Lake in Suzhou and is becoming a first-class city operator in the Yangtze River Delta. Innovative industrial investment business, black peony around new materials, new energy, energy conservation and environmental protection and other emerging industries, combined with the city's industrial upgrading plan, carries out new industrial investment focusing on science and technology and capital. Since the establishment of Mudan Jiangnan venture capital company with a registered capital of 300 million yuan, Yixing Jiangnan Tianyuan investment fund with a total scale of 1 billion yuan has been set up. It has invested in a number of fast-growing high-tech projects and successfully established Jiangsu Provincial Science and technology business incubator. As a science and Technology Industrial Park jointly built by the government of Tianning District of Changzhou City and black peony, black peony Changzhou science and technology park is committed to building itself into an urban economic complex with high integration of modern service industry and advanced manufacturing industry, which integrates headquarters base of high-end industry, accelerator of science and technology enterprises and high-quality service base of entrepreneurship and innovation. Black peony has formed a new corporate culture of "vision, responsibility, change and harmony", which makes talents become the core competitiveness of development. Electrical maintenance worker Deng Jianjun has been a model of the knowledge-based workers, the 17th CPC Congress and the eighteen representatives of the company. Since the founding of new China, he has moved the Chinese characters and the age leader, and the most influential model worker in People's Republic of China in sixty years. He was interviewed by the general secretary of Hu Jintao and Xi Jinping several times. Through technological innovation and brand strategy, black peony will transform its business model and accelerate its transformation and upgrading, so as to develop its clothing and apparel into a national brand and its fabric into a world brand. At the same time, black peony will cultivate the core resources of sustainable development, strive to form a platform pattern of industrial upgrading and urban resource development, and become a management holding group company with national influence and transnational operation ability.