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Chu Yu, an independent designer. Clothing style to the literary City, fashion design sense, deeply loved by the majority of urban literary young women. It is a literature and art women's clothing brand of Guangzhou Chuyu Fashion Design Co., Ltd., which is mainly engaged in cotton and linen products. It advocates the original ecology of natural and simple clothing. It is well-known in Taobao women's clothing industry for its unique design style and visual image. It is one of the fastest growing and most representative online clothing retail brands in China. The Zen fresh school originated from the Asian trend. It adheres to the most original cutting but does not go beyond the trend. It combines Zen fresh school with fashion items, and constantly seeks breakthroughs while adhering to minimalism. It uses the softest and most comfortable cotton and hemp fabrics to show the fresh urban literary design style. No matter in the design cutting or material, we strive to express the most original form of clothing, and strive to restore the original beauty of life with the basic original clothing!
Brand definition
In the beginning. From the knife, from the clothes. Beginning, beginning. Cutting is the beginning of clothing.
Language. From words, my voice. The expression of the heart.
The first word is to express the designer's imagination of the world through fashion design.
Brand proposition
Independent, free, confident and strong.
Design concept
Simple, neutral, comfortable and vivid. To undertake the delicacy of the East and the warmth of the West. Combine art aesthetics and urban trend culture.
Brand description
To be such a woman
Independent, free, confident, strong
I like the delicacy and implicitness of the Oriental, but also advocate the boldness and enthusiasm of the western.
Feel the beauty of the vast world with a compatible and open-minded heart.
To be such a woman
In the rhythm of life, unlimited spread of inner imagination boundary.
The world exists because of my imagination. The world is as beautiful as I imagined.
Company profile
In 2011, the company moved its operation headquarters to Guangzhou and began its rapid development and enterprise operation. Annual sales of Taobao women's clothing into the top 30.
In 2012, the company further strengthened the brand line of original designers, established the fashion design and brand culture center in Guangzhou, and established a strong designer team. Annual sales into Taobao women's wear.
In 2013, the company made great efforts and entered the brand strategy promotion period. Through more standardized brand operation and more efficient product design and development system, the company will provide modern urban women with richer clothing full of design sense.
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