Shanghai odifen Underwear Co., Ltd

In 1907, when the French designer Paul poiret declared the rise of underwear in the name of freedom in Paris, in China at that time, "underwear" was just known as the belly pocket. Because of the limitation of social concept, it could only be a whisper in the private space of women

In 1980, there was a humble underwear processing factory in Taiwan, the treasure island of the motherland. Like other enterprises in the same industry, it was full of difficulties in the wave of market competition. As the person in charge of the enterprise, Wang Wenzong was determined to change the passive situation. In the end, he made a bold but wise decision to develop the mainland market and face-to-face contact with consumers.

In 1983, when the breath of fashion constantly gathered in Paris, when the classic Gothic architecture of Notre Dame and the famous brand stores with different styles on both sides of the Champs Elysees Street exuded the sense of fashion, it has become a veritable "underwear kingdom". Women in Paris have begun to understand how to enjoy life from underwear; At that time, Chinese mainland was only a private commodity displayed in a few stores, and this product was always hung in the most inconspicuous corner of the shop, and even it had not become a necessity of women's life. That is in this year, Wang Wenzong in Taiwan has made such a determination to make the Chinese people's own fashion underwear. After watching the mainland market in 1988, he is determined to create his own brand in the mainland and create a new fashion of Chinese underwear in combination with European fashion!

In 1993, a underwear brand named "odifen" opened its first underwear counter in Beijing through preparation and efforts. It began to design underwear with fashion, present underwear with art, set off underwear with culture, and put care into underwear. "Ou" represents the style and fashion of Europe, "Di" implies enlightenment and discovery, "Fen" in China is interpreted as the fragrance of flowers, implying a new kind of Fincham, "odifen" has opened a new journey of China's underwear industry.

Audifen, a beautiful woman, has won the favor of consumers for more than ten years

Odifen, the first to develop China's red underwear, has been popular all over the country, leading the trend of underwear industry

O'difen put forward a new concept of underwear, breaking through the traditional concept

In 1997, odiffen founded the first dynamic underwear show in shopping malls, setting a new marketing model for the industry

Since 1998, otifen has created "underwear culture festival" to move the world with Chinese underwear culture!

Since 2000, odifen has been focusing on the public welfare activities of "995. Save milk" every year. It is necessary to be the first underwear brand that cares most for women!

All along, underwear fashion always seems to be led by European fashion, but it doesn't mean that underwear fashion should blindly follow European fashion. What otifen wants to create is to absorb European fashion trends and create its own new fashion, which belongs to Chinese women's elegant, graceful and fashion!