Jimizhou (Shanghai) Trading Co., Ltd

Jimmy CHO (Shanghai) Trading Co., Ltd. is a well-known women's shoes brand and one of the top ten rain boots brands. With its sexy tailoring, fashion design and excellent Italian technology, Jimmy Cho has won the favor of many customers with high requirements, and has been sold well all over the world, and has won the favor of fashion people.

Jimmychoo is famous for its charm, confidence and unique style.

The brand originated from the customized shoes business founded in the east end of London in the early 1990s by Mr. Jimmy Choo, a craftsman of customized shoes. At that time, the customers were mainly celebrities from all over the world, including the late Princess Diana. The brand company of jimmychoo was established in 1996. Tamara Mello, winner of the OBE, who was still the fashion accessories editor of vogue, decided to co create the classic brand of jimmychoo with Mr. Zhou Yangjie for discovering his talent and the unlimited business opportunities in the high-end shoe market. At the same time, Sandra Choi, the niece of Mr. Zhou Yangjie, joined the brand and became the creative director of the brand.

With sexy tailoring, fashionable design and excellent Italian crafts, jimmychoo has won the favor of many demanding customers, making the brand's first design series an unprecedented success. In order to become an international dignified and fashionable life brand, jimmychoo is committed to attracting foreign investment on the one hand, and actively expanding product categories, sales channels and branch territory on the other. Mr. Zhou Yangjie and Tamara Mellon left the brand in 2001 and 2011 respectively.

As a pioneer of celebrity fashion design, Jimmy Choo is one of the first brands to introduce gorgeous shoes and handbags to Hollywood. The starry red carpet is undoubtedly an ideal stage to show the brand's bright charm. Today, Jimmy Choo has developed into a fashion symbol highly praised by celebrities, royalty, musicians and even heads of state.

Because of the popularity of celebrities, the brand business has developed rapidly. A series of bold and dramatic advertisements, shot by famous photographers Mario Testino, Terry Richardson and Steven Meisel, with the theme of glamorous women in high-heeled shoes and gorgeous handbags, seems to cast a golden light on the brand and further deepen the brand's charm The image of shooting.

Expanding retail business has always been the main development strategy of the group. Jimmychoo's first store opened in motcombstreet, London, in 1996, when the brand also set up outlets in one of the most famous select department stores. In just two years, the group has expanded its sales network to the United States, opening two new branches in New York and Beverly Hills. Since then, jimmychoo has continued to expand and become a shopping hotspot of famous and noble brands all over the world, such as Sloane street and Bond Street in London, Avenue Montaigne in Paris, via Condotti in Rome, Madison Avenue in New York, rodeo drive in Beverly Hills and Tokyo Ginza, etc.

Until today, jimmychoo has developed into a very comprehensive brand of noble fashion life. Women's shoe series are still the core products of the brand. They also include handbags, small leather goods, scarves, sunglasses, glasses, belts, perfume and men's shoes. Sandra Choi and Simon Holloway, the two creative directors of the group, also aim to develop the brand into one of the most valued fashion brands in the world. They have been personally supervising the design direction of the brand and striving for perfection. As one of the key brands of private owned luxury group labelux Co., Ltd., jimmychoo has set up 150 exclusive stores in 32 countries around the world. At the same time, it also has sales points in the most famous selected department stores and multi brand boutiques all over the world.

JimmyChoo will launch second perfume FLASH in spring 2013, the fragrance of this perfume is ChristineNagel. The top notes are strawberry, pink pepper and tangerine; mid tone is tuberous jasmine, jasmine and white lily; the key is white wood and cabbage. JimmyChoo signed an authorized cooperation with InterParfums company (perfume including langwan, VanCleef&Arpels, PaulSmith, Boboli, etc.), and launched the first JimmyChoo perfume of the same name in 2011.