Ningbo Baoyuan Clothing Co., Ltd

Firstboy xiaoshange" is a brand of Ningbo Baoyuan Clothing Co., Ltd., which was founded in 1994. "Xiaoshange" was originally the mascot of Shanshan Group. The brand has a profound meaning. It refers to a smart, lively and healthy Cunninghamia spirit bred in the big forest, which symbolizes wisdom and happiness. Xiaoshange's product positioning is mid-range, which is divided into baby clothing, children's clothing and children's clothing of CUHK. Mainly in the northern market, product style highlights children's lively, lovely, innocent nature, efforts to reflect the children are the flowers of the motherland, the future of the motherland. In April 1996, "xiaoshange" children's trousers were randomly inspected and evaluated as first-class products by the national clothing quality supervision, inspection and testing center. In September 1997, "xiaoshange" children's clothing ranked fifth in the list of good products, ranking among China's well-known brands.

Ningbo Baoyuan Clothing Co., Ltd. was established in 1995 with a registered capital of US $3.02 million. The company is a brand franchise enterprise of Shanshan Group, specializing in the production of children's clothing products. The company adheres to the business philosophy of "care for children, pay attention to the future", and develops healthy and fashionable clothing products for Chinese children with the ambition of creating the first brand of children's products in China. The company has three brands: firstkids children's clothing, firstboy xiaoshange and campus clothing. After more than 10 years of development, it has formed a business pattern dominated by domestic sales, foreign trade and school uniform, and built its core competitiveness with the brand concept of "value for money". In 2002, through introducing foreign capital, the company was reorganized into a Sino foreign joint venture, invested 10 million US dollars, purchased 57 mu of industrial land in Zhenhai Economic Development Zone, and built a garment industrial park with a total construction area of 50000 square meters. The whole park integrates work, life, entertainment and leisure. It can accommodate 2000 employees, and the scale output value can reach 200 million yuan.

On the road of domestic product sales, the company relies on the business mode of product design, brand image, franchise and self operation, and promotes the market promotion strategy with Beijing and Shanghai as the highest point, the Yangtze River Basin as the main body and North China Southern China as the two Hebei. The market strategy of developing the high and high hit and medium tone development is fully implemented. Alliance, joint venture, trusteeship, mass merchandising and other marketing methods are developed simultaneously, and multi-level sales channel construction is carried out, so as to seize the medium-sized cities where high-end brands can not penetrate into a large area at present, so as to achieve good performance. At present, there are more than 200 sales outlets all over the country, and it is planned to reach 500 within three years.