Shanghai Longtou (Group) Co., Ltd

In 1914, Xie Zhinan, a businessman from Zhejiang Province, founded Zhonghua knitting factory in Tai'an square, Sichuan Road (now North Sichuan Road) of Shanghai British concession. The factory is located in Longjiang Road, Yulin District (now Yangpu District). In 1928, Xie Weiqing, the son of Xie Zhinan, came back from England. He contacted Xie's people to run the business in partnership. His scale and equipment were first-class in China at that time. At that time, the product was cotton socks. With the launch of the product, Xie's people proposed that there should be a label or brand on the package. However, after thinking about several plans, they were still uncertain. One day in autumn, Xie Zhinan saw that the chrysanthemums on the balcony of the attic were very beautiful and colorful. He thought: my socks should be as colorful as chrysanthemums, which makes people like them. The rise of this inspiration naturally set the main tone of the brand, and "chrysanthemum brand" was born.

Shanghai Longtou (Group) Co., Ltd. (securities code: 600630, hereinafter referred to as Longtou Co., Ltd.) is one of the first batch of joint-stock listed companies in China. It takes textile brand management and international trade as its core business, and consists of four business divisions: knitting, home textile, clothing and international trade.

Longtou shares well-known brands in the domestic market, such as "sangun", "Chrysanthemum", "conch", "Minguang", "phoenix", "zhong414" and "Queen"; it has two major research institutes of knitting and decoration; it controls a huge domestic sales network composed of more than 7000 marketing outlets, and its products are all over the domestic medium and high-end department stores, exclusive stores and supermarket chains; it also conducts international trade It covers more than 80 countries and regions on five continents. In the 2008 ranking of China's most valuable brands released by the world brand laboratory, the brand values of "sangun" and "conch" are 1.421 billion yuan and 1.246 billion yuan respectively. The company's underwear marketing network is evaluated as "the most perfect marketing channel in China's underwear market" by Morgan Stanley.

Longtou Co., Ltd. has three modern textile manufacturing bases: knitting processing, garment manufacturing and home textile production, and has passed ISO9001:2000, wrap and other international certification. The export knitted fabrics and garments produced by "three guns" have been granted export inspection exemption certificate by AQSIQ. The company's strong production and processing capacity provides a strong guarantee for the company's brand development