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In the early 1990s, with the boredom of work and the insipidity of life, Chely decided to go out and challenge herself. For him, Tibet is a place full of mystery, and the Himalayas are a place where goddesses live. A few months later, after a short stay in Tibet, Chely listened to the goddess's will and inner call and set out for the Himalayas.
The blue sky, the white snow, the vast snow plateau, in which Chely's heart was strongly impacted. The magical power of nature made him firmly believe in the pursuit of a better future. Due to the development of science and technology and the crude equipment at that time, Chely didn't have enough protection. When he endured the cold wind, a snow wolf suddenly appeared in the distance. For more than ten minutes, Chely and snow wolf looked at each other like this. A bold idea was born in Chely's heart.
After coming back, Chely started snowwolf brand, which is determined to provide the most excellent and professional outdoor protection for outdoor lovers. Snow Wolf's fortitude and wisdom, unity and hope gradually integrate into its bone marrow and the company, and become a part of the company's culture.
The idea of "Snow Wolf" originated from the snow covered plateau animal - Snow Wolf.
Its nearly perfect physiological characteristics symbolize that outdoor sports are close to nature, interdependent and integrated with nature, and more importantly reflect the professional quality of "Snow Wolf". Outstanding professional outdoor real wild living environment, outdoor people resolute and intelligent, alert and tough, unity and hope, is the intuitive embodiment of outdoor culture.
The logo is composed of snow and wolf. The initials "s" and "W" are capitalized. The two letters "O" in the word are represented by snow wolf's claws, symbolizing technology and quality, limit and protection; the integrated outdoor elements are full of tension, implying continuous outward expansion, extension and challenge, reflecting "Snow Wolf" marching forward step by step on the road of professional outdoor. The whole logo modeling is fresh and concise, and the impression is outstanding.
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