Jinlaike (China) Sporting Goods Co., Ltd

Jinlaike (China) Sporting Goods Co., Ltd. is a well-known (famous) brand of sports shoes and a well-known comprehensive brand of sports goods in China. It is one of the earliest companies specializing in the production and sales of sports goods in China. It is a company specializing in the design, development, manufacture and marketing of sports shoes, clothing and accessories.

Jinlaike brand is a strong brand of Jinlaike (China) Sporting Goods Co., Ltd. Founded in 1991, it is one of the earliest companies in China engaged in the design, development, manufacture and marketing of Jinlaike brand sports shoes, clothing and accessories. Jinlaike insists on creating gold medal quality with elite team, and actively develops new technologies to promote the sustainable development of the enterprise. Its products have been rated as "best-selling brand in Chinese market" for 8 consecutive years, and Jinlaike brand has been rated as "top 10 marketing awards of Chinese sports brand" by Chinese sports brand Fengyun list for 2 consecutive years. At present, Jinlaike has set up more than 3000 sales offices and counters in China, and has established a wide sales network. With the increasing strength of the brand, Jinlaike began to enter the transformation period of brand strategy development, and its product style gradually developed to diversification and fashion. Jinlaike is building a fashion group based on sports, expanding to daily leisure life, and creating a new definition. Jinlaike brand was founded in 1991. After nearly 20 years of development, Jinlaike has developed into one of the well-known comprehensive sporting goods brands in China. Jinlaike's development goal in the next five years is to build Jinlaike into a fashion group based on sports and expanding to daily leisure life. Since its establishment, Jinlaike brand has been adhering to the production and operation policy of "honest management, focusing on pragmatic", and its products are favored by the market, integrating various honors such as "China's famous trademark", "China's famous brand products", "national inspection free products" and so on. Jinlaike brand has perfect channel network in China, covering all provinces, cities and autonomous regions in China. Jinlaike brand relies on the Jinlaike industrial park with an investment of 200 million yuan. It has strong production and logistics management capacity, introduces the most advanced production equipment in Asia, and is specially equipped with modern logistics center building. The main administrative office building is built according to the international 5A grade office building standard, and an independent R & D center building is built to ensure that the product technology of the brand keeps pace with the times and create a unique product Brand characteristics of professional products. Jinlaike uses the champion to speak for the quality of the champion, and employs table tennis champions Wang Nan, Zhang Yining and World University Games 100m champion Hu Kai as the brand image spokesmen. Integrating multi-faceted media resources, highlighting the professional characteristics of publicity products, and implementing the market operation guided by "famous brand strategy": since 2001, Jinlaike has broadcast the world table tennis championship in five sets of CCTV every year; sponsored the world men's Basketball Championship of CCTV and Hunan Satellite TV to march forward bravely; and held the "Jinlaike Cup" Chinese urban fitness long-distance race gold in five major cities in China Grand Prix is a large-scale national fitness activity combining mass sports, amateur sports and competitive sports. The company has specially prepared 2kg gold shoes for the championship, which has become the gold highlight of the event. Jinlaike brand's lifelong love for sports and strong support for China's sports cause have been highly praised by all sectors of the society. It has been rated as one of the top ten sports brand marketing enterprises in China for two consecutive years and won the "top ten sports marketing enterprises Award in China". Jinlaike brand has gradually stabilized its leading position in China's sporting goods market with its conscientious efforts. Since 2010, Jinlaike has integrated and upgraded its brand and proposed to "build Jinlaike into a fashion group based on sports and expanding to daily leisure life." The strategic development goal of the project. In March of the same year, Jinlaike signed a 30 million strategic cooperation contract with a well-known domestic network company. At the same time, Jinlaike held the "Jinlaike refueling campus angel" online talent show for the post-85 and post-90 consumer market, which successfully attracted more than 600000 young netizens. In the second half of 2010, we started the in-depth cooperation with Hunan Satellite TV and Anhui Satellite TV. This is the first victory of Jinlaike's transformation from a professional sports brand to a sports and leisure brand. After that, Jinlaike achieved a comprehensive transformation from product style to brand image in less than two years, which was recognized by the majority of consumers. Brand positioning: with young consumers aged 15-30 as the core, Jinlaike will be built into a fashion group based on sports and expanding to daily leisure life. Brand mission: let the spirit of self-confidence into everyone's life. Brand positioning: with 20-30 years old young consumer groups as the core, Jinlaike will be built into a fashion group based on sports and expanding to daily leisure life. Brand proposition: everyone has their own style, find their own style, "find your own style" brand attitude: we advocate a positive and optimistic attitude towards life, "the power of self-confidence" is the cornerstone of a successful life. Brand design style: we believe that the more national is, the more world is. Based on Chinese local culture, we pay wide attention to the consumption needs of young consumers, and create personalized fashion sports equipment for young people.