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Started in Denmark in 1995, it is a world-famous fast fashion women's clothing brand, focusing on young women aged 22 to 35. It is widely loved by consumers with its distinctive personality design and the iconic Nordic fashion Only comes from Europe to create fashion within reach for women with attitude. Our products are sold in more than 2000 concept stores and more than 5000 multi brand fashion retail stores in 46 countries around the world - today, the success story continues. Our brand: Only creates fashion within reach for women with attitude. It's a fashion world full of enthusiasm, enjoying the moment and being good at making surprises. A global brand infused with a strong expression of spirit. We use the language of fashion to create a unique personal style. We praise bold self-expression and encourage bold personality pursuit. Focusing on details is our quality symbol, and it also makes us stand out. We use talent and experience to present the inherent freshness and strength of fashion, a life style full of innovation and inspiration, which is brave to be the most real self. our story: Only's first series was launched in Denmark in 1995 - the following year, only entered China and became one of the first international groups to enter the Chinese market. At the beginning of our founding, we were rebellious with Scandinavian blood, and bravely explored our own path in this rapidly developing field. Denim is the d.n.a. of our product line. Up to now, only is still loyal to its origin and keeps our leading position in denim production technology and tailoring design. At present, our fashion series has been extended to a broader area. However, only's mission has never changed. We want to satisfy consumers' desire for fashion with fashion at our fingertips - sticking to ourselves, breaking the rules and being creative. Only has been successful all over the world, and we continue to work hard to continue the original promise of the brand.
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