Started in Taiwan in 1980, it put forward the new concept of underwear wearing out and created the underwear culture festival, which is well-known in the international market for its design style. In 2015, it was incorporated into the urban beauty group. Founded in Taiwan in 1980, odifen International Group is a company specializing in the production of women's underwear and the operation of odifen brand. Over the past decade, with its profound business experience, strong production capacity and design style, its products have successfully promoted the international underwear market in France, the United States and Japan. In 1993, Ordifen entered the Chinese mainland and established a branch in Beijing. With the international marketing experience and design taste for many years, the women's underwear products were successfully promoted to the mainland market. In 1996, odifen registered a company in Shanghai and invested to build a factory. Since then, it has laid a firm foundation for odifen to expand the mainland market. At present, odifen International Group has spread all over China, opened more than 300 counters and stores, and established branches in Tianjin, Harbin, Shenyang, Dalian, Qingdao, Jinan, Wuhan, Chengdu, Nanjing, Hangzhou, Shenzhen, Chongqing and Taiyuan.