Shanghai conch Clothing Co., Ltd

The famous shirt brand in China is conch, which was founded in 1973. So far, conch has won more than 30 awards, such as National Gold Award, well-known protection, famous trademark in Shanghai and the most competitive brand in China.            The development history of "conch" brand can be traced back to the "green leaf" brand in the early 1950s. On May 1, 1951, the then Rongxin underwear factory registered and launched the "green leaf" brand trademark. According to historical records, in 1954, green leaf shirt, the only representative of Chinese shirt, took part in the clothing exhibition held in the former Soviet Union and Leipzig clothing exhibition held in the former Democratic Germany. The brand of "green leaf" began to gain a great reputation. In 1973, Shanghai No.2 shirt factory registered and used the trademark "conch" to produce high-quality shirts with the goal of catching up with American famous brand "arrow". Conch shirt with its strict standards, novel style, fine sewing has won the favor of consumers at home and abroad. In 1979, the conch shirt won the National Gold Award. Since then, all kinds of honors have continued.            From Rongxin underwear factory, which was born in 1950, to Shanghai No.2 shirt factory, to today's conch clothing, "conch" has gone through nearly 58 years of wind and rain, almost accompanied by the growth of new China, which can be described as "China's time-honored brand". On the premise of maintaining the manufacturing advantages and leading technology, conch clothing has always adhered to the road of Chinese national brand development, committed to weaving high-quality shirts for Chinese consumers, tracking the trend of international clothing technology, and aiming at the international advanced level of product quality and technology. Especially in the production of high-end products in recent years, we have fully implemented new technologies such as fine tailoring and high-density sewing, and constantly explored new technologies for product quality. In 2005, we invested 150 million yuan to build a modern clothing manufacturing park in Jiading District, covering an area of more than 40000 square meters, forming an annual production scale of 5 million shirts, 300000 suits and 200000 casual clothes So as to ensure the leading design advantage, manufacturing level and new trend style of conch products in China.            Conch shirt is the core brand of Shanghai conch Clothing Co., Ltd. Conch trademark was named as well-known protection in 1999, and conch shirt was named Chinese famous brand for three times in 2001, 2004 and 2007. The technical center of the company has more than 200 professional and technical personnel and strong design force. Through the introduction of clothing computer design system and CAD layout system, the technical equipment and design ability of the enterprise have reached the international advanced level. The design style of conch shirt highlights the masculine beauty of men, and constantly tracks the international fashion technology trend. In recent years, it has also designed and developed functional shirts such as "Pauline", "easy care" and "personalized" shirts that meet the needs of people's fashion trend. In the production of conch shirt, relying on the shirt professional standard and quality assurance system of conch garment manufacturing park, the high-end products keep the leading design advantage, fashion style and exquisite workmanship through the selection of fabric and optimization of cutting. Aiming at the international advanced level, conch shirt has independently researched and developed the technology of "new structure shirt" with high scientific and technological content, and obtained the national utility model patent, so that the crease resistance of shirt suture track can be maintained for a long time.            Conch clothing has set up sales branches and exclusive stores in some major cities in China, set up special counters in major shopping malls, established a good brand marketing system with franchisees and distributors, and built a nationwide marketing network. Customer satisfaction has been rising, and its market share has always been in a leading position. In 2005 and 2006, the sales of shirts ranked second in China. In 2007, it was awarded the title of "the most competitive brand in the market" by the Ministry of Commerce of China. In the sales of overseas markets, the company has made all kinds of products for foreign customers, which are exported to more than 40 countries and regions, such as Europe, America, Japan and so on.            The development of conch clothing from "green leaf" to "conch" is not only the increment of products, the improvement of technology and the expansion of capital, but also the precious brand culture. For a long time, conch costumes have made huge contributions to the disaster stricken areas of China, such as opening "conch hope primary school", publishing "conch and green leaf library" and sponsoring "Paralympic Games", which have made positive contributions to repay the society and build harmony. Conch's brand culture has become an intangible asset of an enterprise. It is a banner externally and a centripetal force internally.            In order to build and enhance the brand culture, conch clothing has been paying attention to carefully cultivating the brand culture since the day when "green leaf" and "conch" were born. This unique brand culture has been injected into the business management activities of the enterprise. Through the brand operation mode, the enterprise culture innovation, concept innovation, management innovation, mechanism innovation, technology innovation and so on are promoted Lead the enterprise to develop continuously.            Today's "conch", who has always been in the forefront of the fight in the market economy tide, is still full of energy and vitality. He is working hard to create the first brand of Chinese shirt and strive to become a "Chinese shirt expert"!