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As one of the "fast fashion" brands, we is headquartered in Utrecht, the Netherlands, under the Dutch logo international fashion group, which owns several fashion wholesale and retail companies, including O'Neill, setpoint and waalwear men & kids. We was founded in 1917 and put forward the concept of "fast fashion" in 1962. After that, we repositioned its brand image, thus occupying the European leisure clothing market and making remarkable achievements in overseas markets. Nowadays, we has become a fashion vane for young people all over the world. We adhere to the fashion line and affordable line, including popular men's clothing, women's clothing, children's clothing, denim series and accessories; its products are fashionable in style, rich in variety, high quality, and cost-effective. Compared with Zara and H & M, they are truly century old enterprises. Because of this, we are known as the "originator" of fast fashion industry. After a century of smooth occupation of European and American markets, we focused on China and Asia in 2010. This potential land in the East will become a place for us to compete. We, a fashion brand that combines fashion, quality and parity; a brand that encourages people to respect their personal dress style; a brand that makes home style display the best. After 2011, we will be regarded as a model brand of textbooks by Chinese and Asian brands
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