The "cocoon" brand was founded in 2001 and officially sold on the market in 2002. Ying cuijian, one of the founders, is the artistic director of the brand. Its brand is feminine, elegant, exquisite and lovely. At the same time, it is a modern and fashionable "modern Barbie Doll" style, which is loved and sought after by urban women aged 25-35. Each season's series of products include women's wear, cocktail dress, accessories, shoes and bags. The products are made of exquisite materials and exquisite workmanship. The store style has a unique avant-garde retro style. At present, there are more than 200 counters and loading shops in the first and second tier cities in China. Zhejiang impression Industry Co., Ltd. is a national famous women's clothing joint-stock enterprise integrating design, production and sales. The company has four high-end women's wear brands of "autumn water", "cocoon", "fair" and "firstview". At present, it has nearly 200000 square meters of production and office bases in Tiantang Economic Development Zone, Yonghua street and Xiaoshan National Economic Development Zone in Xiacheng District of Hangzhou. The company has about 6000 employees, annual production and sales of more than 5 million pieces of clothing, sales performance to 50% per year of rapid growth. After years of development, the company has become a leading enterprise in Zhejiang women's clothing industry. In 2001, the company launched the high-end fashion women's clothing brand cocoon for the first time. The brand officially appeared in China Fashion Week in November 2001 and went on the market in the summer of 2002. So far, the high-end shopping malls in Beijing, Hangzhou, Shanghai, Dalian and other major cities in China have more than 200 self operated stores and franchise stores. With the rapid development of the market and the rapid growth of sales performance, they are in the forefront of domestic women's clothing brands. Cocoon, with its avant-garde, retro, elegant mix style, in line with the international design concept and advanced consciousness, is deeply favored by urban fashion women, and quickly becomes the most international women's clothing design brand in China. Cocoon has sponsored many times the "future star" of the design competition for graduates of domestic fashion design colleges, the comprehensive entertainment program of Zhejiang satellite TV and clothing sponsorship, and designed dresses for our famous movie stars for many times, customized high-grade garments for many domestic famous models, which has promoted its position in the field of high-grade garment customization. In May 2008, the 1300 square meter cocoon flagship store opened in Hangzhou Stadium Road. Journalists from newspapers and magazines, famous models in the fashion industry, people from the entertainment industry, fashion industry, celebrities in the clothing industry and government officials came to hold a reception with the largest scale and the highest level of Hangzhou's clothing brands, which became a highlight of Hangzhou's fashion industry.