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Founded in 1902, Beijing Tongshenghe shoe store is now located in Wangfujing Street. It is a famous shoe production and management enterprise. Tongshenghe initially focused on producing thousand layer soled cloth shoes and hats. Mo Yinxuan, the first shopkeeper, was born in Baodi, Hebei Province. When it opened, tie Liang, Minister of the Qing Dynasty, presented a pair of couplets: "Tongxin, Jili, Chenghe, Shenggong crown, and many sources of wealth". He skillfully integrated the three words "Tongshenghe" into the couplets, implying "work together to make money". In 1912, Tongshenghe bought a store in the most prosperous Yiyi street. It is famous for its genuine goods and warm and thoughtful service. The cloth shoes are made of exquisite materials, excellent workmanship and novel styles. They are constantly innovated on the basis of traditional technology to meet the needs of customers from all walks of life. At that time, the dress cloth shoes made by "Tongshenghe" were popular all over the country. Later, with the concerted efforts of Li Xitao, Wang Zhifu, Zheng Yaoting, Mo Zelin, Zhang Boheng and other five managers, the business developed rapidly. By 1929, there were four stores, and the production of leather shoes was increased according to the market demand. It mainly served the celebrities and dignitaries at that time, forming a real professional shoe store with front store and back factory style. In 1956, after Tongsheng and public-private partnership, Premier Zhou instructed leaders at all levels to "support the running of time-honored brands". With the help of the government, Tongshenghe adjusted its business scope and hired a number of shoe-making technicians from all over the country. The leather shoes made by Tongshenghe integrated the characteristics of northern and southern technology, and kept improving in material selection and workmanship, winning the trust of consumers with high quality and low price. In 1984, Tongshenghe restored its old name (changed to long march shoes store and Qianjin shoes and hats store during the Cultural Revolution). In the past ten years of reform and opening up, people's living standards have been continuously improved, the consumption of clothing has increased greatly, and Tongshenghe's products are in short supply. In 1985, more than 4000 square meters of production buildings were built, and advanced production lines were introduced to expand production to meet the needs of consumers. In 1990, he successfully made official shoes for the Asian Games. So that the "Tongshenghe" reputation. The first handmade shoe maker In the process of making Tongshenghe hand sewn leather sole shoes, each pair of shoes has to go through more than 100 processes. The insoles and outsoles of leather shoes are made of natural cow leather. In the process of processing, they need to be firmly adhered with jiangmi paste, sewed by experienced technicians by hand, and then polished to finish the final production of a pair of hand sewn leather shoes. Today, Tongshenghe carries forward the fine tradition of the past and pays attention to the quality of products and services. Tongshenghe's hand sewn and high-quality leather shoes and traditional cloth shoes all use natural materials (leather, wool, cotton, hemp, etc.), and adopt Tongshenghe's unique hand craft, so that the products can not only reflect the national character, but also have the function of nourishing feet and absorbing sweat. Because the products are beautiful and environmentally friendly, they have been selling well in the market for many years, and have become a good gift for relatives and friends. In order to carry forward the culture of time-honored brands, the on-site hand-made leather shoes were added to show the craft level of Tongshenghe's hand-made shoes. If the customer can't choose the right shoes, the technician in the shop will make them according to their feet, make shoe lasts and design shoe samples according to their feet, and finish them regularly according to the quality. Mao Zedong, Zhou Enlai, Liu Shaoqi, Yang Shangkun, Liu Huaqing, Zhang Zhen, leaders of the party and the state, as well as many people from the literary and sports circles and foreign friends, the king of Cambodia, NBA star Drexler, Owen, etc. have been to Tongshenghe to order leather shoes and cloth shoes, and highly praised the products. Over the past hundred years, Tongshenghe's products are popular with people from all walks of life for their exquisite materials, fine workmanship and high quality. Tongshenghe is a time-honored enterprise and member of China Time-honored Brand named by the Ministry of domestic trade and the Ministry of Commerce. It has been awarded the titles of famous trademark, excellent characteristic store in Beijing, standard unit in window industry, civilized operation demonstration store, famous brand in Beijing, trustworthy unit in price measurement and trustworthy unit in abiding by contract. Its products have won the high quality product award and design award many times in the Ministry of Commerce and industry evaluation. With the development of market economy, time-honored brands are faced with new opportunities and challenges. Tongshenghe has always been actively exploring the development path of time-honored brands, which combines tradition and modern, inherits and innovates. It has constantly learned advanced business concepts, broadened business ideas, carried out agent operation, franchise operation, branch operation, counter operation, wholesale sales and other business forms, and gradually expanded In order to meet the individual needs of consumers at home and abroad, we should keep the tradition of serving the public and improve the after-sales service
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