Founded in 1911, Tianjin laomeihua is a century old shop with a good reputation in Jinmen. In 1993, it was named "China time honored brand" by the Ministry of Commerce of the people's Republic of China. Six traditional handicrafts of laomeihua have been included in the list of Tianjin and national intangible cultural heritage protection, and recognized as China's famous trademark by the State Administration for Industry and commerce. Over the past century, it has won the trust and praise of the majority of consumers, especially the middle-aged and elderly friends, for its excellent material selection, exquisite workmanship and fine service. Laomeihua has accumulated profound historical and cultural heritage and intangible cultural heritage. On the basis of inheriting the technology of one hundred years, the enterprise regards quality as the source of life, establishes integrity as the foundation of the enterprise, strictly controls the product quality, and increases the business of clothing and clothing commodities while constantly innovating the varieties of shoes. Adhering to the spirit of keeping pace with the times, the company has continuously pursued arts and innovation in inheritance, increased investment in scientific research, and established the R & D center of old Meihua brand in Dongguan, Beijing, Tianjin and other places. The combination of new technology and tradition plays a more exemplary role in the shoes and clothing industry. At present, the enterprise has more than 200 direct stores, franchise stores and distributors, covering 22 provinces, autonomous regions and municipalities directly under the central government. The total sales volume and profits and taxes paid by the enterprise have increased year by year. It has become a growing enterprise with core competitiveness, harmonious labor relations, good development trend and potential. Laomeihua has invested a large sum of money to build the first Chinese shoe culture museum in ancient culture street in China. The newly completed simple, elegant and magnificent shoe culture square echoes with it. The two show the breadth and depth of Chinese shoe culture. Laomeihua will make further contributions to carry forward national culture and revitalize Chinese time-honored brands. Based on the cultural construction, the enterprise excavates the traditional resources, promotes the historical inheritance, advocates the filial piety culture, takes the "filial piety culture" as the core of the enterprise culture, and takes caring for the elderly and offering love for the society as the responsibility of the enterprise. The enterprise image is well displayed and the brand influence is significantly improved. Since 1993, the company has been awarded "national advanced unit for earthquake relief", "Tianjin advanced enterprise", "Tianjin labor model collective", "Tianjin contract abiding and credit abiding unit", "Tianjin double-a-level enterprise" and "China Time-honored Brand inheritance and innovation advanced unit" for many times; Han Zhiyong, chairman of the company, has been rated as "Tianjin Labor Model" and "Tianjin No.1 enterprise" The second non-public economy outstanding builder of socialism with Chinese characteristics, Tianjin charity star, Tianjin most influential labor model nomination award during the 11th Five Year Plan period, outstanding leader of inheritance and innovation of Chinese time-honored brands and other honorary titles. With a brand-new concept and in the spirit of striving, enterprising, becoming stronger and bigger, Laomei Chinese will forge ahead in struggle and innovate in inheritance. The enterprise will take off, build a century old enterprise and create a world brand to repay employees, consumers and society.