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Positioned as a private customization of high-end wedding dress, it skillfully combines traditional Chinese embroidery techniques with western advanced materials, and extends its influence to luxury goods, automobiles, cosmetics, electronic and digital areas Lanyu's mother, born in a Suzhou embroidery family, is the fourth generation of the family. LAN's Suzhou embroidery has been handed down for a hundred years. In addition to the exquisite and three-dimensional traditional Suzhou embroidery, mother Lan's original "Shun se Xiu" is also good at using the hand-made pearl embroidery to make it vivid, simple and elegant. LAN's Suzhou embroidery is the first to perfectly integrate Chinese traditional Suzhou embroidery techniques with western advanced materials, so that the combination of oriental elegance and international fashion aesthetics is natural and complement each other, creating a unique Lanyu style. In 2005, Lan Yu, who was still studying in Beifu, set up her own studio. After going to New York for further study, she returned home and founded the Lanyu brand. Thus, Lanyu advanced customization was officially born. Since 2010, Lanyu has tailored wedding dresses for many stars and celebrities, and the dresses have become the necessary robes on the red carpet of first-line female stars. In 2013, Lanyu brand displayed Chinese Suzhou embroidery in the western fashion palace, and attracted the attention of Paris art collection circles. In July 2014, "water · charm" series was launched in the Grand Palace of Paris, and in January 2015, "fragrance of butterfly dance" series was launched. The works were published in l'officiel magazine, which is known as the fashion Bible, which means that Lanyu brand is accepted and recognized by the mainstream Western fashion circle. In July 2015, on the occasion of the 10th anniversary of the establishment of Lanyu brand, its "one look, another look" series was released at the Grand Palace in Paris. Lanyu Gaoding adheres to the emotional design concept of "just for love, just for you", regards the wedding dress as a combination of spiritual dialogue and artistic inspiration, and strives to integrate with its owner by repeatedly elaborating on details. In the process is to strive for perfection, not only the selection of French handmade lace and London lining, each high set wedding dress will be specially equipped with 4 old craftsmen with 30 years of experience, all hand-made. In 2015, as the guardian of love, Lanyu continued its design concept with independent spirit and gentle attitude, emphasizing the concept of "women for themselves", creating women's exclusive romance and dream. But also in order to let the beauty extend from the wedding hall to the shining moment of every girl's life, so that the girl's daily life can be within reach of her dreams. Lanyu's new high-grade ready-made clothing series indicates that Lanyu brand has made a major layout to adapt to the market, and has enriched its product line after Lanshi Suzhou embroidery and Lanyu Gaoding. Lanyu high-grade ready-made clothing will continue to write the process standard and concept that Lanyu high-grade customization has always adhered to. It is exquisitely carved and rich in details. It is impeccable and perfect in both process and cutting. Adhering to the excellent brand concept and service attitude, Lanyu is favored by many international brands. It maintains cooperative relations with first-line brands such as roll – Royce, Bvlgari, Longines, Sony, etc., and its influence extends to luxury goods, automobiles, cosmetics, electronic digital and other fields. For many years, Lanyu brand has led brand fans "orchid spirit" to pay close attention to women's life, and "orchid spirit's love" has helped girls in mountainous areas. Lanyu brand also has an entrepreneurship support program for college students, and teaches Suzhou embroidery skills to poor mothers through "xiuniang o2o project"
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