Hong Kong Kuangshi industry was founded in Hong Kong in 1999, and Shenzhen kuangjiaer Clothing Co., Ltd. was established in the same year. In 2011, it launched IK women's clothing brand heavily. At present, it has successively opened stores in shopping malls and department stores in Beijing, Harbin, Lanzhou, Shenzhen and Zhengzhou, and has nearly 180 stores in China. After more than ten years of steady operation and perfect development, Shenzhen kuangjia'er Clothing Co., Ltd. has established a set of mature international management, integrated marketing system and a large elite team. Through professional system training, high-quality service, smooth and efficient logistics support, strong product advantages and good customer cooperation, IK brand has achieved extraordinary success in Greater China With the rapid development of our country, the sales performance is increasing year by year, we have a good brand reputation, and have set up chain stores in major and medium-sized cities in China. Product style: simple and European, mix and match, fashion, personality. IK's free and casual style has won the favor of domestic fashion people. Product positioning: IK women's clothing is for modern women with psychological age of 25-35 years old, who can accept new things, catch up with the trend, pursue self-reliance and self-confidence. Design source: the design elements and Inspiration of IK products are all collected from European popular elements, reflecting the principles of atmospheric simplicity, free and casual, mixing and matching, integrating European style fashion and leisure style into the products; a large number of natural fabrics and blended fabrics are used as the fabrics, with diversified popular colors, emphasizing easy matching, mixing and matching and wearability.