Taipingniao Group Co., Ltd

Taipingniao clothing group is a comprehensive group with international leading "fast fashion virtual union" business model, clothing brand creativity, design and marketing as the main body, diversified development of international processing trade and commercial investment industry as the two wings, with more than 5680 employees.            Since 1996, taipingniao has been listed in the top 100 companies of sales revenue and profit in the national garment industry. Since 2000, taipingniao has been ranked among the top 100 enterprises in Ningbo, the top 100 private enterprises in Zhejiang Province, the top 500 private enterprises in China, and the top 50 tax payers in Ningbo (34th). Taipingniao brand has also been awarded the honorary titles of "China famous brand" and "China famous trademark" successively. Taipingniao's clothing industry has maintained a high growth rate of 40 ~ 50%, and the national marketing network has exceeded 2400. In 2011, the group achieved an operating income of 6.8 billion yuan, and its sales scale ranked among the top 10 clothing enterprises in China.            Taipingniao was founded in 1995. After the establishment of a brand, the first problem is the positioning of brand products. So we began to visit various clothing markets at home and abroad to collect inspiration. Finally, inspired by foreign and Hong Kong leisure brands, and after comparing the specific situation of domestic and foreign markets, we found that the men's wear market at that time was full of formal wear, and few people made leisure concept clothing. At that time, in foreign countries, leisure fashion was in the ascendant. We are keenly aware that with the development of China's economy and society, people's lives will be more colorful. It is obvious that formal clothes are difficult to meet people's comprehensive needs for different occasions. Therefore, taipingbird finally chose casual men's wear as its main product direction, which created the first in the industry at that time. Among them, our casual shirts are more famous. Various styles and different colors of personality have won the market for taipingbird and the development opportunity for the company. It is the first major turning point of development after the founding of taipingniao.            After the continuous development of the follow-up company, brand women's wear as the main business of taipingniao group, brand name            Group VI clothing has been the foundation and pillar of the development of taipingbird group, committed to "let everyone enjoy the fun of fashion". After years of cultivation and development, the clothing sector of taipingbird has formed a number of companies (taipingbird fashion women's clothing company, taipingbird fashion men's clothing company, taipingbird Co., Ltd., magic fashion, leding, and besburg company, etc.), multiple brands (taipingbird, besburg, magic fashion, Pagani, leding, etc.), multiple series (collection, trend, etc.) And jeans, etc.            The company has cultivated a team of designers with keen sense of fashion and following the international fashion trend, with 7000 kinds of clothes put into the market every year, and has established a unique "fast fashion virtualization" brand clothing development mode in the clothing industry. By the end of 2010, taipingniao group's brand clothing companies have developed more than 1800 self operated and agent stores all over the country, including dozens of flagship stores with a single area of more than 1000 square meters, with an operating output value of 2.321 billion yuan. At the same time, the online B2C e-commerce development with "magic fashion" as the main carrier has also achieved initial results, which has become the foundation for the group's brand clothing industry It has laid a good foundation for all-round development in the future.            The group will continue to increase investment in brand clothing, and promote the improvement of clothing brand, R & D, marketing, industrial chain integration and other comprehensive capabilities. We should continue to adhere to the creative economy concept of "design drives brand development", and maintain the advantages of product design by establishing design companies or platforms abroad, or even acquiring relevant foreign design institutions. The company will implement the channel strategy of "land, air and sea" three-dimensional development (land, that is, traditional physical stores; space, that is, online e-shopping; At the same time, it will timely start the plan of international first-class stars acting as brand spokesmen to further enhance the influence and reputation of taipingniao brand in the fashion industry and realize the goal of the first fashion clothing brand in China. In addition, on the basis of the existing industry, according to the characteristics of the "industrial trade" industry, further promote the integration of the industry, through its reasonable industrial layout, straighten out the operation organization, build the "industrial trade industry group" which is complementary to the investment and development of the group and the existing main business, and form a new mode in the overall situation of the group. At the same time, seize the favorable opportunity of domestic economic development, give full play to the group's brand advantages, industrial advantages, capital advantages, talent advantages, etc., carry out project investment and equity investment, and drive the development of the overall scale of the group. Especially in the field of "commercial plaza" project, which has successfully operated various formats, we should promote the brand development and management level in this field, form another commercial brand of the group, build a new power source for the development of the group, and win the opportunity of enterprise development. It is estimated that by the end of 2010, the group will achieve the goal of sales revenue exceeding 5 billion yuan, and the main business sector will make a difference in the capital market to provide beneficial assistance for the company's development.            Share fashion space and successfully control the future            ——Taipingniao corporate culture            1、 Corporate vision            Early vision: strive for the first fashion brand in China, long-term vision: build an international famous large fashion industry group and become a world brand in China            Ultimate vision: sustainable operation and eternal brand            2、 Enterprise value system            Value basis Honesty: honesty is the core of taipingniao culture            Gratitude: gratitude is the principle of taipingbird            Respect: to establish the culture of taipingniao with mutual respect            Cooperation: win win is the principle of Taiping bird people            Sharing: sharing wisdom with others is the power of taipingbird            Innovation: innovation is the soul of the development of taipingbird            The brand development of taipingbird women's clothing is the fastest. Based on market segmentation and guided by market demand, taipingniao [1] has created the concept of clothing segmentation with Chinese characteristics. The original elegant "collection", the artistic "try", the casual "jeans" and the magic Tokyo "lecing" once became the four complementary series of women's wear. The market response, however, is that the four series cover the market for women aged 16 to 30. Such a subdivision of the age span, so that taipingniao in the series of brand operations to play a brain.            Taipingniao clothing brand "advocate fashion concept, lead fashion life" enterprise makes            It is determined to build "taipingniao" into "China's first fashion brand", and take the internationally famous large fashion industry group and China's world brand as the long-term development vision of the enterprise, so as to become a flag of China's mass fashion industry.            1. In April 1989, Mendis garment factory, the predecessor of taipingniao group, was established;            2. From 1990 to 1995, Mendis garment factory changed its name to Jiajia garment industry Co., Ltd. and Pengpai Garment Co., Ltd            , Pengpai Group Co., Ltd;            3. Ningbo taipingniao Group Co., Ltd. was formally established in 1995 and was restructured into Ningbo taipingniao Co., Ltd. in December 2004;            4. Ningbo taipingniao import and Export Co., Ltd. was established in 2000;            5. Taipingniao fashion women's Clothing Co., Ltd. was established in September 2001;            6. Ningbo Shengbang Garment Co., Ltd. was established in December 2001;            7. Taipingniao Yichang Group Co., Ltd. was established in August 2003;            8. Ningbo Zhongtong Investment Development Co., Ltd. was established in December 2003;            9. Ningbo Shengbang import and Export Co., Ltd. was established in July 2005;            Taipingniao design team absorbs the global advanced fashion concept, captures the international popular elements, and gradually forms the collection, trendy, jeans and leding; product series with unique fashion characteristics and innovative concept. With the leading advantages of "fashion, comfortable, sincere, professional and efficient" operation service, the products have won the favor of the majority of target consumers. Based on the advantages of taipingbird products, magic fashion provides taipingbird clothing, fashion information and fashion ideas to target consumers through Internet channels. With years of accumulated offline user experience and customer value concept, combined with the characteristics of convenient and fast online shopping, we gradually form our own online shopping user experience; with more than ten years of accumulated offline supply chain relationship, we form a leading peer product cycle; with taipingniao's strong fashion sensitivity and grasp ability, we transmit authoritative fashion information.            As the main business of taipingbird group, fashion clothing is the foundation and pillar of the development of taipingbird. Targeting at the young consumers aged 20-30, taipingbird clothing adheres to the development characteristics of fashion, low price and variety, and is determined to "let everyone enjoy the fun of fashion" as the enterprise development mission. After years of cultivation, the taipingbird clothing sector has formed a good platform for the common development of many companies (taipingbird fashion women's clothing company, men's clothing company, leting company, HP company, magic fashion company, and bassburg company), many brands (taipingbird "," HP "," leting "," bassburg "," magic fashion "," minitouch ", etc.), and many series (collection, trend, jeans, etc.) Situation.            Taipingniao has cultivated a large number of designers with keen sense of fashion and following the international fashion trend, hired international fashion experts and set up research and development institutions. More than 9000 garments are put into the market every year. With its strong creative design and R & D ability, taipingniao has established a unique Chinese "fast fashion virtual union" brand clothing development mode in the industry. For this reason, taipingniao clothing has won a series of awards, such as "Best Creative Award", "clothing brand value award", etc., ranking among the top ten in China's clothing scale.            By the end of 2011, taipingniao group's brand clothing companies have developed more than 2400 self operated and agent stores all over the country. At the same time, online B2C e-commerce with "magic fashion" as the main carrier has emerged. Group brand clothing industry in the future all-round development has set a good framework.