Founded in 1995, it is a light and mature women's clothing brand located in the age of 25-35. It is famous for fashion and a large women's clothing enterprise integrating design, production and sales. Established in 1995, Hongxiu enterprise is gradually moving towards group management. The group has six brands of "hope show", "HS", "Neely", "hope show it girl", "m.latin" and "grsaga". It is a national group company integrating design, R & D, production, sales, service and management. There are more than 1600 stores across the country, with an annual production of more than 10 million pieces of clothing and more than 4000 employees. Consumer groups: urban women, the post-80s and post-90s who pursue romantic elegance in classics; they can be mothers and daughters, but girlfriends, they are the post-80s and post-90s who love life, fashion and young soul forever; the post-80s and post-90s who are petty bourgeois, the Post-70s who pursue fashion and elegance (no age line).