Zhengzhou YALIDA Clothing Co., Ltd., established in 1995, adheres to the enterprise vision of "becoming a professional and trusted women's pants enterprise" and focuses on building Yalida brand. At present, Yalida product line takes women's pants as the core, covering a full range of women's clothing categories, integrating clothing technology research and development, production and manufacturing, marketing and brand operation. Yalida has always insisted on brand management as the enterprise development strategy. In January 2010, signed movie star Xu Qing, as the brand spokesperson, participated in the China International Clothing Expo held in Beijing for four consecutive years. Adopting advanced management methods and advanced equipment from Japan, Germany and the United States, the company has formed a leading production line in China, passed ISO9001:2000 international quality system certification and CCIC ecological textile certification, and is the first to introduce ERP information management system in China's women's pants industry.