Playboy Enterprise International Limited

Founded in Illinois in 1953, the world-famous brand "playboy" emphasizes the combination of modern fashion and traditional classics, full of a strong taste of gentleman leisure, which is pleasing to the eye and popular all over the world.            "Playboy" clothing brand is led by Hugh Hefner, founder of Playboy enterprises international, Inc. American "playboy" brand from 1953 was born at the beginning of the high-end brand, gradually moving towards the people-oriented line, up to celebrities, politicians, down to ordinary consumers, everyone has a "playboy", it has become one of the most popular brands in the world.            In 1973, after the rapid development of "playboy" brand, the problem of unclear positioning gradually emerged, and high-end customers continued to drain. In order to meet the needs of high-end consumers, Hugh Hefner, the founder of the "playboy" brand, gave birth to the noble series - "VIP playboy" and "playboy Golf" series, which are famous in European and American markets for their fashionable styles, selected fabrics and top workmanship. It is this creative spirit, together with the unique understanding of enjoying quality life, that makes "American Playboy", a brilliant today and an imaginative tomorrow.            Brand culture            In 2010, "playboy" clothing series officially entered China, harmoniously integrating the Oriental implicitness and elegance with the American free and unrestrained style in a simple and creative way. For several years, "playboy" has been famous in Chinese men's clothing market for its fashionable style, selected fabric, fit pattern, exquisite workmanship, high-quality service and reasonable price. Now "playboy" has a full range of clothing, leather goods, shoes and so on. “            "Playboy" series clothing, natural, natural, harmonious, simple, show the style of a successful person. With the persistence of success and the keen sense of fashion trend, "playboy" clothing has always maintained the pursuit of high quality, high grade and high taste. It has firmly grasped the edge of international fashion and created a series of men's clothing full of personality charm. It has become a perfect choice for mature, self-confident and successful men who know how to enjoy life.            Shuttle in the prosperous city, walk in the vast blue sea, meet "playboy", you will fully enjoy the comfort and beauty of modern leisure life!