Huzhou Zhenbei Cashmere Products Co., Ltd

The fashion of pearls is that they are exquisitely carved and natural. The process of the formation from a grain of sand to a pearl not only achieves the eternal value, but also witnesses the perseverance, firmness and wisdom of the shell.            Pearl is to shell, just as brand is to enterprise. A good brand must be born in excellent enterprise, and grow stronger than in the turbulent market environment. Zhenbei enterprise, in the torrent of the market, goes up against the current, pursues "quality creates classics, fashion leads the trend", and strives to offer excellent Zhenbei products to thousands of consumers.            brand positioning             A. Market positioning -- high fashion cashmere clothing brand            B. Core target consumer group -- middle and high income group of women / men aged 30-60            C. Brand style -- fashionable, dignified, noble and classic            Company profile            Huzhou Zhenbei Cashmere Products Co., Ltd., founded in 1986, is located in Huzhou, a famous historical city in the south of the Yangtze River with highly developed textile industry. Its products are mainly cashmere yarn, cashmere sweater, velvet sweater, silk sweater, cashmere coat, cashmere underwear, milk protein fiber underwear and so on. It is an all-round wool textile enterprise integrating cashmere washing, carding, dyeing, spinning, knitting and sales The company covers an area of 600 mu, employs more than 3000 people, owns 600 stores, and has a perfect marketing network covering more than 30 provinces, autonomous regions and municipalities directly under the central government, as well as more than 200 prefecture level cities.            In the cashmere industry, the company has taken the lead in passing ISO9001:2000 international quality management system certification, ISO14001:2004 environmental management system certification, and GB / T28001-2001 occupational health system certification; it has successively obtained more than 70 patents such as "machine washable cashmere sweater", and its technologies are at the leading level in the same industry in China; it has successively won national high-tech enterprises, world top 100 enterprises with independent innovation in productivity It has been awarded the honorary titles of "Beijing Yiyuan shopping mall sales first" and "China cashmere industry sales second" by the state information center and Beijing Municipal Commission of Commerce for eight consecutive years.            "Building an international cashmere brand" is Zhenbei's unremitting pursuit for many years. "Respecting employees, serving customers, pursuing excellence and repaying society" is Zhenbei's core values, "honesty, diligence, innovation and dedication" is Zhenbei's enterprise spirit.            corporate culture            Development strategy: Based on cashmere industry, to be a century old enterprise            Enterprise spirit: love their own work, the pursuit of excellent quality            Core concept: enterprise development, employee sharing, harmonious society            Enterprise style: healthy life, real life, practical work            Management philosophy: everyone is responsible and everything is serious            Safety concept: life is priceless, safety first            Marketing concept: create value for customers and grow with customers            Cost concept: save a cent, increase a profit            Talent concept: to do a good job is talent            Quality concept: Based on quality to win, and constantly improve the quality level