Weifu clothing (China) Co., Ltd

Vans, a famous American sports brand, was founded in 1966 in Anaheim street, California, USA. Each shoe has a unique personality, is the United States, Japan, Hong Kong and other places of fashion young people's essential casual shoes. Vans uses the traditional hardening method (vulcanized sole) to make the shoes have a strong structure. Up to now, vans has also launched many color styles, especially recently, new colors come out in large numbers, which are all very good color matching, giving people a kind of vans whirlwind feeling. Vans has always been loved by young people in Japan and South Korea, skateboarding, surfing, hip-hop, vans will be a lot of fashion elements in one            As a sport with a long development time in extreme sports, skateboarding has become the most expressive and extensive representative of many extreme sports because of its less stringent restrictions on the field. When it comes to the street fashion culture driven by skateboarding, we can't help mentioning vans. As the most influential street sports brand in the world, vans was just a shoe store in Anaheim, California in 1966. The shoes sold by vans quickly established a good reputation among surfers and skateboarders because of their heavy soles, low prices and comfortable wearing feeling, and became the symbol of young people in that period. At this time, the designers of vans began to focus on skateboarding, which was the most popular sport among young people in the late Nixon era            In 1976, vans, who is no longer satisfied with selling ordinary sports and leisure shoes, boldly launched a number of special sports shoes specially designed for skateboarding. At first, the sneakers didn't get people's attention, but with the release of a movie, they swept the whole of Southern California. And the classic image created by the hero of the film, the famous surfer Jeff Spicoli, soon pushed the upsurge of vans to the whole United States. For a time, as long as there are young people, there will be the shadow of vans. At the same time, the specially designed vans skateboarding shoes not only have eye-catching color appearance, but also differ from the previous sports shoes in the sole design, which is more suitable for the needs of skateboarding. Many street athletes regard owning a pair of vans shoes as a symbol of identity            However, because of the popularity in the late 1970s, the decision makers of vans brand were dazzled by the brilliance in front of them. In the 1980s, vans began to expand its brand crazily. A large number of leisure sports shoes, basketball shoes, baseball shoes, football shoes marked with vans logo, and even sports shoes designed for boxing, wrestling, skydiving and other popular sports, are all over the shelves of sports chain stores in the United States. Soon, the decision-makers who were occupied by the joy of temporary victory made vans pay a heavy price for it. Because each type of sports shoes needs different types of production lines, the cost is too large, and all the production plants are concentrated in the United States where the labor cost is high. This kind of blind expansion strategy makes this brand fall into the mire of debt. At the same time, vans has entered a series of strange business circles due to the growing number of new American brands and the entry of European brands. The most representative is the rise of Nike in this period, which made almost all sports brands have to suffer a heavy blow in the sales of sports shoes at that time, and also made some brands that used to attract consumers' attention at low prices face the dilemma of bankruptcy. Facing all kinds of disputes in shopping malls and markets, a series of brand expansion of vans in the 1980s had to end at the cost of failure.            In 1988, facing the market trend of global financing, vans was acquired by an investment company named McCown de Leeuw and listed successfully. Backed by strong funds, vans, a brand that suffered a huge defeat, once again started a new journey. This time, brand decision makers have learned the bitter lessons of a few years ago, and started to focus on the essence of vans itself and carry out a rigorous and orderly new round of offensive. They realized that after years of cultivation, the good reputation established in skateboarding and other street sports is undoubtedly the breakthrough of this renaissance. As a result, a brand-new vans, focusing on extreme sports clothing and matching accessories, appeared in the world            In 1999, vans, as the only selected street sports brand, occupied three important seats at one stroke, and its charm can be seen. This time, however, vans did not get carried away. He always stuck to the front of the street movement and moved forward in silence. This does not mean that vans has lost its unstoppable brand vitality. In the 21st century, the global retro trend once again makes vans see a new goal. With the reappearance of past classics and the launch of cooperative products with other famous brands, vans, once the leader of street sports, has become a trendsetter            So far, vans has conquered more and more young people with his unique charm. In their hearts, vans, 40, is not only a pair of shoes and a piece of clothing, but also a different attitude towards life. Perhaps in the current chaotic and busy pace of life, it is difficult for most urban people to find time for systematic and competitive sports, but it is better to join in the street extreme sports in their leisure time to experience the stimulation and passion that they have not seen for a long time. With the accumulation of their own experience and the strengthening of cooperation with major brands, vans has become an extremely mature Street brand.