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Caizi Clothing Co., Ltd

Date:2021-02-18 View:320

Founded in 1983, Caizi Clothing Co., Ltd. is a comprehensive clothing company integrating R & D, design, production and sales, involving a full range of products such as shirts, suits, jackets, T-Shirts, sweaters, trousers and casual pants. It is a large domestic clothing group.            At present, the company has two major production bases: China Caizi clothing city and Caizi Liyuan Industrial Park, 9 factories, 68 professional clothing production lines, thousands of international advanced automatic production equipment, leading in the introduction of ERP system in production, realizing the informatization of enterprise production system, leading in first-class production lines, with an annual production capacity of more than 10 million pieces (sets).            The company adheres to the development strategy of brand management, takes the Chinese elite as the group positioning, vigorously develops the brand advantage, and strives to build the first brand of Chinese culture. With innovative ideas, Caizi has established a fully functional R & D and design center based on creating high-quality and characteristic products, introduced a team of international designers, and grasped the trend; movie king Tony Leung has been endorsing Caizi brand for nine consecutive years, deepening the brand image; all-round media launch, including CCTV, local satellite TV, Wanda cinema, high-speed rail media, network media, radio and other high-end media We should actively promote e-commerce platform and group buying business, constantly improve brand awareness and reputation, enhance brand image, and create an international brand with cultural characteristics.            At the same time of rapid development, enterprises have spared no effort to fulfill their corporate social responsibility, absorbing more than 10000 people of employment in China, and are enthusiastic about social public welfare undertakings. They actively participate in a series of social public welfare activities such as helping students, helping the poor and disaster relief, and give back to the society with practical actions. In the future, Caizi will adhere to the idea of innovation, leapfrogging and development, and move forward to the enterprise vision of "building the first brand of Chinese culture".

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