LiLang (China) Co., Ltd

Lilanz was founded in 1987 and initiated the concept of "business leisure" men's wear in China. After more than 20 years of exploration, lilanz has developed into a leading brand of Chinese business men's wear integrating design, product development, production and marketing. The group headquarters has commodity center, production center, marketing center, brand management, human resources, administrative management, finance, it, commodity planning, commodity technology research and development, international department and other departments. All departments closely cooperate with each other to standardize management. Now the group has the main brand lilanz, sub brand L2.            "Simplicity is not simple" is LiLang's design philosophy, and it is also the core value of LiLang's elaborate interpretation and deduction for more than 20 years. On September 25, 2009, LiLang was successfully listed in Hong Kong (HKEx 1234). At present, its market value has exceeded HK $7.7 billion, and there are more than 3000 exclusive stores in 31 provinces and cities across the country. In 2014, LiLang made a net profit of 555 million yuan and a turnover of 2.433 billion yuan, ranking first in China's men's wear industry.            Since 2002, Mr. Chen Daoming has been employed as the spokesman of the brand, and the cooperation has lasted for 13 years. LiLang's enterprise spirit has attracted many top designers to join in. Since 2012, it has set up an international R & D team to attract top fashion designers at home and abroad, which has brought fresh blood to LiLang's product design and a new visual experience to consumers.            The brand essence of "simplicity is not simple" leads LiLang to represent Chinese men's wear on the international stage and make high-profile appearances in Milan fashion week and Tokyo Fashion week. In the future, LiLang will vigorously promote the overall upgrading of the company's management, marketing channels, brand strategy, etc., achieve the "simple philosophy" style with gorgeous turn, and stand in the world fashion garden.