Shenzhen Yinger Fashion Group Co., Ltd

The delicacy and elegance of Yiner sound convey a kind of positive attitude towards intelligent life.            Yiner's design inspiration adheres to the integration of Chinese and western, traditional and modern ideas and vision. It creates and expresses the beauty of heaven, earth and man perfectly with clothing as the carrier, interprets life with clothing and praises life with it, and endows customers with incomparable happiness, beautiful yearning, love for life and respect for life.            Since its establishment in 1996, Yinger fashion group has successively established six major brands: Yiner, Psalter, insun, song of song, obbligato and xiibasket, becoming a large clothing enterprise integrating investment, R & D, creativity, marketing and service.            As the leader of Chinese women's clothing brand, Yinger fashion group has made many beneficial explorations in the aspects of branding, boutique and internationalization. As the first women's clothing enterprise to explore brand operation after the reform and opening up, Yinger fashion group has determined the development route of branding from the beginning of its establishment, registered the first brand Yiner, and implemented the strategy from retail to production and from retail to retail The whole industry chain control from brand to quality.            In terms of market channels, Yinger group is the first women's clothing company to lock in the high-end market in China. Since its establishment, Yinger fashion group has targeted the first tier cities in China, such as Shenzhen, Guangzhou, Beijing and Shanghai. Relying on the layout of high-end shopping malls, Yinger fashion group has rapidly established the first batch of stations in China, followed by the territory expansion of large and medium-sized cities in China. So far, nearly 100 offices have been established in China, and on this basis, nine branches have been set up to provide terminal services Stores are managed in multiple ways. In the past 20 years, the group has built a retail network of nearly 1000 brand stores all over the country. The stores are all over shopping malls and high-end shopping malls in large and medium-sized cities in China. Relying on branches and offices, the group has carried out vertical management of the stores directly under its jurisdiction.            In terms of talent reserve, in view of the current situation of fierce market competition, the company continues to start with channel innovation and service innovation, and constantly improves the deeper needs and added value of employees. At present, the group is striving to build and optimize the talent system, and systematically promote the selection, use, education and retention of excellent talents.            Moreover, Yinger fashion group has established R & D centers in Shanghai and Shenzhen respectively, and established a "fashion business school" with international teaching staff and first-class training facilities. It is closely linked with fashion centers around the world, constantly exploring new ideas, inspiration and innovation. At the same time, with Shanghai Industrial Park, Shenzhen Guanlan Industrial Park and Shenzhen Dalang Industrial Park as bases, Yinger fashion group has established a "fashion business school" Beautiful design extends to every corner of daily life. In the same industry, we take the lead in passing the international certification of ISO9001 quality management system and ISO14001 environmental management system. Combined with careful production skills, we constantly bring surprise to customers with excellent quality.            In order to let more contemporary Chinese women and consumers in the new era experience luxury, since 2010, the group has opened official flagship stores of Yiner, Psalter and insun on e-commerce platforms such as Taobao (tmall) and Jingdong. Urban women bring convenience and surprise to online shopping experience. Consumers can enjoy high-quality online shopping experience in two forms: store and online Clothing and intimate service, but also for the future development of the brand to create a new model.            In March 2012, Ying'er fashion group opened a precedent for Chinese women's clothing brands, and launched the advanced customization service nationwide in the mode of "club customization", opening a new era of "China era" of advanced customization.            Ying'er fashion group has always been highly recognized and highly praised by all walks of life at home and abroad, and has made many achievements. It has successively won the "top 500 competitiveness of China's textile and garment industry", "AAA credit unit of textile and garment industry", "leading backbone enterprise" and "top 10 most popular businessmen of the public" "The most influential brand" and other honorary titles.            In the future, while continuing to expand and strengthen the main brands, Yinger fashion group will further introduce, cultivate and expand some growing brands, develop and foster some potential new brands, enrich the group's products and brand structure, so as to form the advantage brand group of Yinger fashion group, build a fashion kingdom with a complete industrial chain from clothing to accessories, and finally realize the goal of "brand innovation" "Create a fashion kingdom, achieve the dream handed down" corporate vision.