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Zhejiang Aokang Shoes Co., Ltd

Date:2021-02-18 View:316

KANGLONG Shoes Co., Ltd., a subsidiary of Aokang Group, is a private enterprise which has passed ISO9001 international quality system certification and mainly produces leisure shoes for the masses. The company is reorganized and merged by several enterprises. It has six world-class production lines, more than 1000 employees and more than 50 branches and offices in China. KANGLONG aims to build the first brand of China's casual shoes. With the brand proposition of "relax", KANGLONG advocates not to wear for work, not for requirements. The yardstick of everything is to feel the most comfortable and real, to be yourself without pressure, rules, camouflage and comfort, and to face the modern world with a relaxed, fashionable, personality and self-expression attitude City life.            "Fashion" and "comfort" have always been the two major goals of KANGLONG. KANGLONG's strong design team keeps up with the trend. In product design, it combines exquisite raw materials and traditional stitches with fine craftsmanship and design creativity to create a strong product force of KANGLONG brand with more fashionable design and more comfortable materials. The overall style is developing towards urban fashion and personalization .            Brand essence: feet first            Brand positioning: China leisure shoes expert (representative of urban leisure culture)            Brand personality: real and natural, relaxed and pleasant, personal feeling            Honor: since its launch, KANGLONG leisure shoes fashion leisure style is deeply loved by consumers. It has won many honors, such as "national quality inspection free products", "China genuine leather mark products", "national quality supervision and inspection center superior products", "Zhejiang Province famous brand products", "2007 China leisure shoes market consumer preferred first brand" and so on. In October 2010, KANGLONG leisure shoes was awarded the title of "national quality inspection free products", "China genuine leather mark products", "national quality supervision and inspection center superior products", "Zhejiang Province famous brand products", "2007 China leisure shoes market consumer preferred first brand" The State Administration for Industry and Commerce identified it as "well-known protection".            Group background            KANGLONG Shoes Co., Ltd. is strongly backed by Aokang Group, relying on Aokang's advanced management experience, advanced marketing ideas and strong design and development team. At the same time, with the honor of "the first batch of national inspection free products", "leather mark with the highest reputation in China's leather shoes industry" and "superior products of national footwear quality supervision and inspection center", KANGLONG integrates design, production and marketing In order to occupy the national leisure leather shoes market, we should integrate production and marketing, take the advanced monopoly system as the main and the agent system as the auxiliary. Since the official birth of KANGLONG brand on August 9, 2001 to September 2002, more than 400 KANGLONG franchises have been set up. By the end of 2003, 1000 KANGLONG stores will be opened, with an annual production and sales of over 3 million pairs of leather shoes and an annual output value of over 300 million yuan!            KANGLONG takes "image first, network first, product first, service first" as its corporate philosophy, "customer-centered" as its corporate purpose, "mass leisure, quality and beauty" as its brand positioning. Leisure Road, I come to walk, a giant dragon of China's leather shoes industry has soared, "KANGLONG", as the second largest brand of Aokang Group, will make unremitting efforts to build the first brand of China's leisure shoes!

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