In 1989, Jos van Tilburg, a veteran of jeans, was appointed by the SEC group to set up a jeans company. Second is an Amsterdam based women's clothing group with brands like turnover, anotherwoman and creenstone. It used laundry equipment and purchased offices from bigstar group in Switzerland and decided to apply for authorization from gapstar, a brand of bigstar group. In 1990, Jos van Tilburg invited Pierre morisser (liverto, C17, Lee), the famous figure of French jeans, as the designer. Only in Belgium, the Netherlands and Luxembourg, gapstar has achieved some success. In 1993, gapstar began its global development strategy, first establishing a branch in Germany. In 1994 Pierre Morisset began to design only for gapstar. In 1995, gapstar officially changed its name to G-star and introduced the concept of raw denim through Elwood style. In 1998, G-Star British company was established and entered the Chinese mainland in the same year. In 2000, G-STAR was founded in Japan and the United States. In 2003, Jos van Tilburg bought out G-star from the second group. In 2004, G-STAR established 24 offices and 55 exhibition halls in 14 countries, including Scandinavia, the United Kingdom, the United States and Japan. The most important markets are Germany, the Netherlands, the UK, Italy, France and China. Arizona muse and Landry Jones become spokesmen for G-star's new season Berlin, July 4, 2012 - G-star unveiled its brand new spokesperson, international supermodel Arizona muse, at the exhibition of bread and butter in Berlin. Anton corbijn, a well-known director, filmed a series of promotional films for Arizona muse and Caleb Landry Jones in autumn and winter 2012, among which Caleb Landry Jones announced to be the spokesman of the new season at the opening of Cannes flagship store. G-star has been popular in the Netherlands and Belgium since 1989, only in the name of gapstar at that time, and it was officially renamed G-star in 1994. In order to understand G-star, we have to start with its "original coarse grained denim", that is, to make jeans with tannin as the core, using the ancient method. With its strong marketing tactics, G-STAR has quickly established a close sales network all over the world. In the design, G-STAR also has a big breakthrough, in addition to similar basic straight pants, there are also work pants and flared pants and other styles. At present, G-STAR not only produces all kinds of jeans, but also infuses the concept of raw deneim into other street style clothing design. G-star can be found in street clothing shops in major cities all over the world. Different from the loose trend of casual wear in North America and Japan and South Korea influenced by North America, European casual wear stresses comfort and elegance. G-star from Holland is avant-garde and unique in design, which can best depict young people's dynamic and strong street style. Some people say that the G-star denim series is the product of the latter 501. In terms of design, G-STAR has made a great breakthrough. In addition to the basic straight pants similar to 501, there are also work pants and flared pants, which completely deconstruct 501. G-star is not the kind of designer brand that will be seen on the fashion catwalk in Milan and Paris. Its street style and basic style are its spirit, and its bright personality makes it a classic. As an expert in jeans, G-STAR attaches great importance to the quality of each product, so it makes unremitting efforts to improve technology and creativity. Every season, the new style brings forth the new, the careful selection of fabrics, the first fashion. Pierre morisser enjoys a high reputation in international casual wear design. In addition to his profound knowledge, he also has unlimited creativity. He adds many innovative ideas to G-star's clothing design, and makes G-star establish a distinct image in the world's clothing industry. In 1996, G-STAR launched rawdenim series for the first time, and the International Jeans Fashion Show held in Germany was highly appreciated, which was regarded as a major breakthrough of jeans. Rawdenim is not the first creation of G-star. Any untreated denim can be called rawdenim. The problem in the early stage is that it shrinks a lot. Finally, G-STAR adopted the "sansize" method to make the fabric set. Reduce shrinkage, solve the problem of shrinkage, now customers will not have to buy two size shrinkage within the trouble. All G-star jeans (fabrics) are marked with "usadenim". This is not denim made in the United States, but cotton grown in the United States. The difference is that the dyed effect of the United States can be bluer and whiter, while the European blue and white will be a little gray, so the United States cotton is specially selected.